Getting started with display advertising on platforms like Facebook and Google can be intimidating, there's no doubt about it. With thousands (if not millions) of targeting combinations, how do you … Read more about Visualizing Facebook & Google Retargeting Audiences
I'll admit, this post is well overdue. But the data I am showing you data is research backed proof that the listing sites don't yet control the organic search market as much as you think. Or, to be … Read more about Do Listing Sites Control Organic Search?
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings
Over the years, I've had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I've seen every mistake in … Read more about PPC Account Structure Tips For Maximizing Leads
Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get … Read more about Using Facebook Lead Ads To Get More Inquiries & Bookings
As someone who has worked closely in the vacation rental industry for the past few years, I've started to keep a close eye on trends: where VRMs look for insight, direction and growth tips. Ever since … Read more about Recapping The 2017 Vacation Rental Success Summit