Google is testing a new callout added into Business Listings to drive more traffic to their travel guides. Spotted today, Google is automatically adding this under the contact information for this business with a link and small image/graphic about the area where the business is located. Once clicked the link goes to the somewhat recently rolled out Travel Guides showing hotel, area information and things to do.

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Callout example.
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Close up view of the callout.
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Destination page.