In what may be the most minor change I’ve ever seen, Google is now testing bullets ( • ) as the separator in sitelinks of AdWords ads. During most searches, Google uses a simple dash ( – ) between the links. Google has been running lots of AdWords tests lately, but I haven’t seen many changes to the sitelink layout recently. Below are two examples of the same query both with and without the new style of separator.
Posted by Conrad O'Connell •