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In a test today, I saw Google testing something I believe to be brand new: a vertical knowledge graph entry. Typically, Google shows this information box on the right hand side of the search results. However, Google appears to be testing what the search results would interact like with a long, vertical view.

My opinion is that Google is going to keep pushing towards a mobile-like card view on desktop search results, as has been in testing for the better part of two months. The test was not easy to replicate — I think this is testing a small percentage of traffic at this point in time.

Have you seen anything similar? I’d love to know on Twitter.

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Google is testing a vertical search result Knowledge Graph card.
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The current Knowledge Graph placement.

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