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  • Services

    Organic Search (SEO)

    We leverage our TLCK Framework to improve technical SEO, research keywords, build content and build high value links.

    Paid Ads

    We work with any paid search budget to drive a strong return-on-ad-spend for our clients.

    Social Media

    Best channel to reach brand-new potential guests and introduce your brand and your destination into their feeds.

    Paid Social

    Drive growth with Meta Ads by leveraging a social funnel that converts into new bookings.

    Email Marketing

    Email Marketing is often one of the top, if not the top performing marketing channel for our vacation rental clients.

    Marketing Strategy

    Before you go, it’s best to make a plan. We can advise you on how to best tackle marketing and growth.

    Website Development

    Explore our custom website design services with API integrations, online booking tools and so much more.

    Branding & Design

    Look good? Feel good. But, do you know what’s better? Driving real revenue from a memorable brand.

    Advisory Services

    Get expert guidance and proven strategies to grow your direct bookings and break free from OTA dependence.

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SEO

39
  • Scraping Using X Path And Screaming Frog
  • How To Use Keyword Concatenation Tool
  • Starter List Of Blog Post Ideas
  • Our SEO Process: TLCK Explained 
  • Google Discover Best Practices
  • Bonus Keyword Research Tips & Tricks
  • Walkthru Of SEO Audit Google Sheet
  • BuildUp Bookings Prompt Library
  • Ensuring Proper 301 Redirects & Running a Website Crawl Using Screaming Frog
  • Verifying Proper Schema Markup Using Screaming Frog
  • Link Building
    • How To Vet A Site For Spammy Paid Links
    • Example Link Outreach Emails
    • How To Judge Websites for Quality As Link Targets & Vetting Process
    • The Ideal Types Of Links To Build
    • An Overview Of The Link Building Process
    • Link Prospecting Footprints To Find Sites For Outreach
    • Different Link Building Approaches
    • Savannah’s Link Building Trainings
    • Link Building Private Facebook Group Breakdown
    • Link Building Guidelines
  • Content Creation
    • How To Find Images For Use In Blog Posts & Content
    • The Roles Needed To Create Blog Content
    • Publishing Checklist For New Content
    • Content Process Checklist
    • Clearscope Walk-Thru
    • Keyword Research with Ahrefs
    • Editing Process Checklist
    • Content Inventory on Airtable
    • Editing Walk-Thru
    • How To Update Blog Content To Grow Organic Search Traffic
    • Blog Best Practices
    • How To Prompt & Write A Blog Post or Article In Cuppa
    • List Of Power Words For Copywriting Headlines
  • Technical SEO
    • Basic Settings To Run A Screaming Frog Crawl For Tech SEO Audit
    • Walkthru Of SEO Audit Google Sheet
    • Ensuring Proper 301 Redirects & Running a Website Crawl Using Screaming Frog
    • Verifying Proper Schema Markup Using Screaming Frog
  • Keyword Research
    • How To Use Keyword Concatenation Tool
    • Bonus Keyword Research Tips & Tricks

Paid Search

23
  • Why It’s A Bad Idea To Search For Your Own Paid Keywords
  • How To Manage Paid Ads Budget Pacing In Optmyzr
  • Exporting Bing / Microsoft Ads Billing Invoices
  • How To Use Keyword Concatenation Tool
  • How To Manage Monthly Budget Pacing In Optmyzr
  • Default Google Ads Campaign Settings
  • Default Google Ads Ad Group Set Up
  • Specificity Layers: Creating Successful Paid Search Campaigns
  • Checklist For Ongoing Management Of Google Ads
  • Swipes For Vacation Rental Specific Google Responsive Ads
  • Swipes For Vacation Rental Specific Keyword Concepts & Groups
  • PMax Campaign Asset Specifications
  • Starting Negative Keywords List
  • Naming Convention For Google & Meta (Facebook / Instagram) Ads
  • Information Needed When Assigning Google Ads & Meta Ads Builds
  • Turning On Enhanced Conversions in Google Ads
  • Hook Ideas For Paid Social Ads
  • BuildUp Bookings Prompt Library
  • Most Common Ad Campaigns For Google Ads
  • Setting Up Google Ads Dynamic Search (DSA) Campaings
  • Property Management / Homeowner Acquisition Keywords
  • Google Ads Express vs. Standard Google Ads
  • Google Hotel Ads Best Practices

Paid Social

24
  • Creating A Facebook Business Manger Account
  • Creating An Ad Account In Facebook Business Manager
  • Checking Your Facebook Payment Settings
  • Sizes Of Facebook Ads + Instagram Ads
  • Facebook Ads / Instagram Ads Getting Started & Prerequisites
  • Facebook Ads / Instagram Ads Campaign Structures
  • Best Practices For Naming Facebook/Instagram (Meta) Ads
  • Reviewing Access To Facebook Business Manager Assets (Facebook Page + Facebook Ads Account)
  • Meta Story Ad Safe Spaces
  • Naming Convention For Google & Meta (Facebook / Instagram) Ads
  • Information Needed When Assigning Google Ads & Meta Ads Builds
  • Hook Ideas For Paid Social Ads
  • Meta Ads Examples / Swipes
  • BuildUp Bookings Prompt Library
  • Video Ad Checklist For Vacation Rental Social Content/Ads
  • Install Meta Pixel Via Google Tag Manager & How To Create Meta Events For Conversion Tracking
  • Most Common Ad Campaigns For Meta Ads
  • Troubleshooting Underperforming Meta Ads
  • How To Approve Another User Add Request In Meta Biz Manager
  • Creating & Updating Meta Ads / Campaigns
  • Building Meta Ads Video Walkthrough
  • Request Meta Partner Business Level Access
  • JSON Prompt To Create Ad Images
  • Assign Payment Method To Meta Ad Account

Email Marketing

28
  • Why Use Email Marketing?
  • How To Add New User To StayFi
  • An Overview Of Email Marketing Newsletter Process
  • Marketing Packages
  • Required Information To Start A New Email Marketing Campaign
  • Giving Access to Your MailChimp Account
  • Email Marketing UTM Tagging Process & Best Practices
  • Introduction To Stripo
  • How To Resend an Email to Non-Openers In MailChimp
  • Exporting Emails From Stripo To MailChimp
  • Exporting Emails From Stripo To Brevo & Mailmunch
  • How To Use AccurateAppend To Get Email Addresses From Homeowner Targeting Lists
  • Suggested Email Marketing Flow
  • Crisis Management Messaging Plan for Vacation Rental Clients
  • BuildUp Bookings Prompt Library
  • How to Remove Bad Emails from Mailchimp
  • How to Set Up an A/B Test in Mailchimp
  • Setting Up Your Mailchimp Account and Granting Buildup Bookings Agency Access
  • How To Update Mailchimp Primary Email Address
  • Common Email Campaign Types
    • Standard Email Campaign
    • Lifestyle – Destination Focus Campaign
    • Property Focus Campaign
    • Postcard Campaigns
  • Specialized Email Campaign Types
    • Last Minute Deals
    • Cancelations and New Arrivals
    • Welcome Incoming Guests
  • Email Series Campaign
    • Welcome Series
    • Post-Departure Series

Organic Social

10
  • Social Media Post Ideas Swipes For Inspiration
  • Social Media Best Practices For Vacation Rentals
  • Onboarding Checklist for New Social Media Managers 
  • BuildUp Bookings Social Media Process
  • Social Media Team Project Handover Checklist
  • Content Creation Timeline
  • BuildUp Bookings Prompt Library
  • Video Ad Checklist For Vacation Rental Social Content/Ads
  • How To Approve Another User Add Request In Meta Biz Manager
  • Request Meta Partner Business Level Access

Operations

11
  • Granting Access To Google Ads Manager
  • Granting Access To Google Analytics
  • Granting Access To Google Console
  • Granting Access To Facebook Business Manager
  • Migrating Facebook Page and Ads Manager From A Personal Account To Business Manager
  • How To Add New User To WordPress Admin
  • Making Design Estimates For Timeline And Scope
  • Sample Rental Agreement Document
  • How To Build A New Basecamp Project From A Template & Invite Team
  • Reviewing Access To Facebook Business Manager Assets (Facebook Page + Facebook Ads Account)
  • BuildUp Bookings Prompt Library

Website Design & Dev

49
  • How To Generate Ownerrez Widgets For Website Use
  • How To Create A New Staging Site On Cloudways
  • How To Swap Out Staging URL For Live Domain Name In Cloudways
  • How To Reconnect Elementor Pro License
  • How To Make A Work Breakdown Structure Document
  • Sample Work Breakdown Structure Document For Website Design Project
  • Stages Of Website Building
  • Optimized Blog Post Format & Style
  • Optimized Homepage Anatomy
  • How To Share Ownerrez Account With Full Admin Access
  • DNS Delegation
  • Proofing Checklist
  • Blog Best Practices
  • Hostfully Widget Setup: Search, Calendar & Booking Widgets
  • Simply RETS
  • How to Setup Gravity Forms
  • BuildUp Bookings Design System Overview
  • Rankmath Installation
  • Tools We Use & Premium WordPress Plugins
  • Gravity SMTP Pro Installation and SetUp
  • Performing A Vacation Rental Website Conversion Audit
  • BuildUp Bookings Ad Swipes & Examples
  • Website Pre-Launch Staging Review Checklist
  • Install Imagify Plugin and Optimize Images
  • Check Website Headings
  • How to Ensure All Images Have ALT Text in WordPress
  • Legal Compliance Check for GDPR, CCPA, and Accessibility (WCAG Standards)
  • How to Check for Grammatical Errors and Improve Readability in Website Content
  • Final Website Proofing and Editing Using Markup
  • How to Submit Your Site’s XML Sitemap to Google Search Console & Bing Webmaster Tools
  • Canonical URLs & Robots.txt Review Before Site Launch
  • Set Up a 404 Page & Implement 301 Redirects Using Rank Math SEO Pro
  • Check Open Graph Meta Tags for Social Sharing
  • Set Up an Email Sending Service Using Gravity SMTP
  • Add Your Domain to Cloudflare for DNS Management, Security & Performance
  • Activate Elementor Pro License for Automatic Updates
  • Security & Admin Accounts: Best Practices for WordPress Sites
  • Test Your Forms Before Launching Your Website
  • Spam Prevention on Forms: Set Up reCAPTCHA v3 or hCaptcha
  • Database Optimization & Cleanup with WP-Optimize
  • Activate SSL Certificate and Enable HTTPS Using Cloudflare
  • Optimize Your Site’s Performance via Google PageSpeed Insights
  • Enable Caching for Faster Page Load Times with WP Rocket
  • Test Mobile Responsiveness Across Multiple Devices
  • Check Browser Compatibility (Chrome, Safari, Firefox, Edge)
  • Put a Backup System in Place via WP Remote
  • DNS Update for Site Launch Using Cloudflare
  • Check Embedded Third-Party Content Post Launch
  • Monitor Google Search Console for Indexing Issues & Errors

Branding

4
  • Building Your Brand
  • Branding Questions To Ask To Find The Right Brand Voice
  • Brand Guidelines For Platform Sites (Airbnb/Vrbo) To Earn Brand Searches
  • How To Brand / Name A Vacation Rental Company Or Listing

Analytics & Tracking

17
  • How To Generate Google Analytics 4 Tracking Script & Install On Website
  • Google Analytics 4 Default Settings
  • Google Analytics 4 Detailed Event & Purchase Ecommerce Tracking
  • Agency Analytics Overview
  • Google Analytics 4 Ownerrez Ecommerce Tracking Fix For Self Referrals
  • AgencyAnalytics Overview Building Reporting Dashboards
  • Marketing Metrics Definitions
  • How to create Google Tag Manager Account & Install On Wordpress
  • Install Meta Pixel Via Google Tag Manager & How To Create Meta Events For Conversion Tracking
  • Setup Google Analytics 4 Goal Tracking Setup
  • Streamline PMS-GA4 Settings
  • Uplisting Conversion Tracking
  • Scroll Depth Tracking
  • Meta Pixel Ecommerce Tracking
  • Hostaway Tracking Setup
  • Homerunner GA4 Tracking (GTM Import)
  • Guesty Booking Engine Tracking Setup

Tools & Software

11
  • Useful Google Chrome Extensions
  • How To Reconnect Elementor Pro License
  • Tools We Use
  • How To Get Credit Card Or Sensitive Info From Client
  • Time Tracking Process With TrackTeamTime.com
  • GPT3 App Script For Google Sheets
  • Creating a Base on Airtable
  • How To Install Microsoft Clarity On A WordPress Website
  • Using ChatGPT as a Tool for Digital Marketing in Vacation Home Rentals
  • How to create Google Tag Manager Account & Install On Wordpress
  • How to Secure Your Google Maps Platform API Keys

Image and Video

2
  • Best Practices For Submitting Images & Video
  • Specific Resolutions For Social Media Platforms

Team & Company

23
  • What is BuildUp Bookings?
  • Mission, Vision, Values & Our Principles / EOS
  • Org Chart and Team Directory
  • Recent Announcements
  • Master Calendar
  • Performance Plan Process
  • Task Assignment Best Practices
  • Working With Conrad O’Connell
  • Policies
    • How To Request Time Off & Add To Company Calendar
    • Working Policies & Procedures
    • Benefits Policies
    • Payment Schedules For Contractors
  • Goals
    • Goal Setting With Rocks & Quarterly Goals
    • Example Of A Good SMART Goal
    • 1 Year Goals
  • Work Procedures
    • Emergencies
    • Problem Solving
    • How To’s
    • Tools We Use
    • Weekly Agenda For All Hands Team Meeting
    • Time Tracking Process With TrackTeamTime.com
    • Task Assignment Best Practices
    • Working With Conrad O’Connell

Business Development

6
  • Pipedrive Sales Process, Sales Activity & Hygiene
  • BuildUp Bookings Sales Team Resources
  • Prospecting For Quality Targets: What To Look For
  • Reviewing & Researching Client Scope
  • Sales Call Questions
  • How to Fill Out a Deal in Pipedrive

Client Success

25
  • Granting Access To Google Ads Manager
  • How To Successfully Delegate Tasks
  • Onboarding Process
  • Client Success Best Practices
  • How To Build A New Basecamp Project From A Template & Invite Team
  • Post Kick Off Call Team Assignment Basecamp Process
  • Example Basecamp Project Setup For Marketing Client
  • Client Success Standard Approach & Expectations
  • Task Assignment Best Practices
  • AgencyAnalytics Overview Building Reporting Dashboards
  • How to set up AgencyAnalytics reports
  • Client Offboarding List
  • Marketing Metrics Definitions
  • Information Needed When Assigning Google Ads & Meta Ads Builds
  • Confirming Access On Meta (Facebook Page / Ad Account)
  • Performing A Vacation Rental Website Conversion Audit
  • Content Creation Timeline
  • BuildUp Bookings Prompt Library
  • How to assign tasks to the team from SOW
  • Analyzing Client Google Analytics Data
  • Handling Missing or Pending Payment Methods for Google Ads or Meta Ads
  • How to Fill Out a Deal in Pipedrive
  • Client Issue Framework: Handling Client Red Flags & Issues
  • Question Vacation Rental Case Study Interview
  • Sales -> Client Success Handoff Prompt

Accounting & Finance

2
  • Payment Schedules For Contractors
  • Payment Schedules For Clients & Late Payment Processes

People

3
  • Onboarding Checklist For New Team Members
  • Sample Job Listing Swipe For BuildUp Bookings
  • Hiring Process: Assessment, Video Async Interview & Job Offer Templates

Growth & Internal Marketing

3
  • Clipping Video Podcast & Sharing On Social
  • Manually Adding A Cold Lead To Long Term Sequence
  • BuildUp Bookings Prompt Library

Strategy

2
  • Hard Skills & Soft Skills To Build A World-Class Vacation Rental Business
  • Performing A Vacation Rental Website Conversion Audit

Property Listings

5
  • Sample Property Description Template & Outline Of Sections To Include
  • ChatGPT Prompts For A Detailed Property Description
  • Listing Site Title Recipes
  • OTA Checklist For Underperforming Listings
  • Vacation Rental Photography Best Practices & Guide

AI Prompts

3
  • Generate Blog Content Ideas
  • Ad Hook Writer
  • Build A JSON Brand Styles File
  • Home
  • Knowledge Base
  • Tools & Software

Docs Category: Tools & Software

  • Creating a Base on Airtable
  • GPT3 App Script For Google Sheets
  • How to create Google Tag Manager Account & Install On Wordpress
  • How To Get Credit Card Or Sensitive Info From Client
  • How To Install Microsoft Clarity On A WordPress Website
  • How To Reconnect Elementor Pro License
  • How to Secure Your Google Maps Platform API Keys
  • Time Tracking Process With TrackTeamTime.com
  • Tools We Use
  • Useful Google Chrome Extensions
  • Using ChatGPT as a Tool for Digital Marketing in Vacation Home Rentals

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