Introduction
This Standard Operating Procedure (SOP) outlines the asset specifications required for Performance Max (PMax) campaigns.
Logo Specifications #
- The maximum file size for any image is 5120 KB.
Square logo (1:1)
- Recommended size: 1200 x 1200
- Min. size: 128 x 128
(Optional) Landscape logo (4:1)
- Recommended size: 1200 x 300
- Min. size: 512 x 128
Image Specifications #
- File format: JPG, PNG, or GIF
- Resolutions needed:
While Google Ads can resize uploaded images, here are the ideal pixel dimensions for each recommended aspect ratio to ensure the highest quality:
- 1:1 (square): 1200 x 1200 pixels (minimum 300 x 300 pixels)
- 16:9 (landscape): 1200 x 628 pixels (minimum 600 x 314 pixels)
- 4:3 (landscape): 800 x 600 pixels (minimum 480 x 360 pixels)
- 2:3 (portrait): 600 x 800 pixels (minimum 300 x 400 pixels)
- Safe area: Maintain a 10% safe area around the edges of the image to ensure text and logos are not cut off on different ad placements.
- File size: Less than 5MB
Image Do’s and Don’ts:
- Do:
- Use high-quality images that are relevant to your product or service.
- Use clear and concise messaging.
- Include a strong call to action (CTA).
- Don’t:
- Use blurry, pixelated, or low-resolution images.
- Include too much text or clutter in the image.
- Use images with copyrighted material.
Video Specifications #
- File format: MP4
- Resolution: Minimum of 640×360 pixels (HD resolution preferred)
- Aspect ratio: Primarily 16:9 (landscape).
- Consider including a few videos in 4:3 (landscape) for specific purposes.
- Square (1:1) and Portrait (9:16) formats can be used for very specific ad concepts, but prioritize 16:9 for optimal performance.
- Length: Between 6 seconds and 15 seconds (optimal length is under 10 seconds)
- File size: Less than 1GB
Video Do’s and Don’ts:
- Do:
- Create high-quality videos that are engaging and relevant to your product or service.
- Use clear and concise messaging.
- Include a strong call to action (CTA) at the end of the video.
- Don’t:
- Use blurry, pixelated, or low-resolution videos.
- Include too much text or clutter in the video.
- Use videos with copyrighted material.
Additional Notes #
- It is recommended to provide a variety of images and videos in different sizes and aspect ratios to improve the performance of your PMax campaigns.
- Google recommends using at least 20 images and 5 videos per campaign for optimal performance.
- For more information on PMax campaign recommendations, refer to the Google Ads Help Center https://support.google.com/google-ads/answer/10724817?hl=en.
