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Dynamic Search Campaigns are a campaign type in Google Ads that automatically matches your website content to relevant search queries. Instead of using keywords, Google scans your site to find pages that align with what people are searching for. It then dynamically creates ad headlines and directs users to the most relevant landing page on your site.
BuildUp Bookings often uses this campaign type to target individual property pages or area pages including properties.
This article will cover the process of setting up DSA campaigns in the Google Ads web interface and the Google Ads Editor.
