What is BuildUp Bookings?

Who we are

BuildUp Bookings is a digital marketing agency driving growth for the vacation rental industry through proven marketing strategies. We help vacation rental management companies and owners scale their businesses and increase direct bookings.

How we got started

Founder Conrad O’Connell started BuildUp Bookings in 2016 because vacation rental managers weren’t being served the best marketing opportunities from other digital marketing agencies.

This is important because the majority of accommodations brands (especially in the short-term rental and vacation rental space) are far too reliant on OTA platforms, and few companies build a brand that has true value.

What we sell

We offer a range of digital marketing services, including search engine optimization (SEO), social media marketing, email marketing, and¹ paid advertising, all designed to drive direct bookings and increase revenue for our clients.

Why we do it

We believe in the power of local businesses to shape communities and create unique and special experiences for travelers. We’re passionate about helping vacation rental companies thrive by providing them with the tools and expertise they need to succeed in the digital age.

Our Mission

To create data-driven success for our clients in the vacation rental industry.

Our Vision

To drive $1 billion in direct bookings for vacation rental brands in North America by 2034.

Our Values

• Be Accountable For Results & Allow A Client To Rely On You: We take ownership of our work and deliver measurable results that our clients can count on.
• Show Genuine Interest In The Vacation Rental Industry And Be An Expert In Your Domain: We are passionate about the vacation rental industry and stay up-to-date on the latest trends and best practices.
• Be Results-Oriented: We focus on achieving outcomes that directly impact our clients’ bottom line.
• Embrace New Tools & Technology And Love Innovation: We are constantly exploring new ways to improve our services and deliver better results for our clients.
• Know How To Collect And Understand Data To Support Your Theories: We use data to inform our strategies and ensure that our campaigns are effective.

Our Target Market

We work with vacation rental management companies or owners generating $1M+ annually in gross bookings, seeking to scale and grow through digital marketing in leisure markets across North America.

Our Proven Process

We’ve developed a proven process that delivers results for our clients:

1. Defining the target market + ideal guest profile: We start by understanding your ideal guest and their needs.
2. Setting goals and objectives: We work with you to establish clear, measurable goals for your campaigns.
3. Developing a custom strategy: We create a tailored digital marketing strategy designed to achieve your specific goals.
4. Executing the campaign: We implement your strategy across various channels, including search, social media, and email.
5. Reviewing and optimizing: We continuously monitor your campaigns and make adjustments to optimize performance.

Three Uniques About Our Company

• Industry Experts in Vacation Rentals: We have a proven track record of success with over 200 vacation rental companies.
• Data-Driven, ROI Focused: Our strategies deliver measurable results and a strong return on investment.
• We Earn It Every Month: We believe in delivering consistent results and don’t require long-term contracts.

Our Experience

Along the way, BuildUp has had the opportunity to grow and serve over 100 global clients, from small one-property hosts all the way up to the biggest privately owned vacation rental management companies across dozens of markets. BuildUp has worked with clients generating millions of dollars of annual direct bookings. In 2021, BuildUp Bookings clients earned just under $50m in direct bookings.

We want to be the best growth agency for the top brands in hospitality and accommodations.

Let’s work together to build up our clients bookings!