Winning with Facebook Ads requires you to first step outside of your own goals and instead think about the guest. This is one area where it’s not “advertising as usual” if you want to see success.
What Action Do Need To Use To Gain Attention
The first area of WWH is defining what action you need the guest to take. Carefully note that we used “need” here, not want. We know you want an online booking, but Facebook isn’t about what you want! You’ll first have to think about how you can open the conversation with a guest. A “book now” message won’t be compelling to those who have never heard of you before.
Who Do You Target To Engage With Your Facebook Content
Next up, we have to define who you want to show your message to. This is where you can define audiences, past guests, website visitors and more.
How Can You Show Off Your Destination + Rental In An Engaging Way
Lastly, you have to design an ad that shows how and why the guest should be interested. Facebook’s Newsfeed is made for quick-scrolling: how can you get them to stop and bounce back to your post?