Describe your ideal guest(s).(Required)
What guests have booked with you in the past? What do you know about them?
Ex: Ages, group size, where they’re traveling from, purpose of travel etc.
Ex: My ideal guest(s) would be a middle-class family. The parents want to get away from the suburbs/city life and have their children immersed in nature and outdoor activities. They would ideally live about 2-3 hour car ride away from our properties.
Write about the different goals your company has. This will include any short-term or long-term goals, ROCKS, growth strategies, targets or numbers you’d like to hit, etc.(Required)
Ex: Revenue goals ($X in bookings in 2024), percentage of direct booking goals, property count goals, building a unique brand that stands out compared to my competitors, building a brand that guests search for, etc.
Write the ad budget that you would feel most comfortable spending per month. What Return on Ad Spend (ROAS) would you like to see based on that budget?(Required)
Ex: For example - 5:1. This means you receive $5 for every dollar you spend on ads.
I’m comfortable spending $1,000 every month, if I earn back $X,XXX per month.
Please describe any work you do with influencers to promote your company via social media.
Please state if you do not currently work with influencers and/or describe the type of influencers you would like to work with in the future.
