• Skip to primary navigation
  • Skip to main content
  • Skip to footer
BuildUp Bookings

BuildUp Bookings

Marketing That Builds Up Bookings

  • Home
  • Frameworks
  • Marketing Services
  • Coaching
  • Case Studies
  • Articles
  • Work With Us

Niche Travel Site

Posted by Conrad O'Connell •

The BuildUp Bookings team loves client projects, but without testing and experimenting any digital marketing agency cannot evolve and learn new things. In 2016, the BuildUp Bookings team wanted to try a new challenge: starting a niche travel website in a competitive destination and drive traffic through Facebook, Content Marketing & SEO strategies.

Starting with a brand-new (never used) domain and a simple WordPress install, the BuildUp Bookings niche travel website has drive in over 21,000 unique visitors with $0 invested in any paid traffic.

The website strategy focused around three primary areas and two main marketing channels.

Opportunities & Areas To Address

  • Starting with a blank slate, content-wise, both topics and keywords were researched to organize the website
  • Website design and layout focused both on selling the unique beauty of the destination as well as driving email signups/newsletter subscriptions
  • Content needed to be created in a cost-effective way — focusing on just the high-impact pages, blog posts and supplemental content that can drive traffic

Planning & Execution

  • Link building was key to start to drive organic traffic – email outreach to local businesses in the destination proved to be the most effective and inexpensive method to pick up traffic
  • Facebook proved to be an excellent way to drive awareness – short micro video clips were used to sell the area’s beauty and drive site traffic on social media
  • Top keywords were researched and adjusted as needed – the top-performing pages were expanded upon and improved to generate Featured Snippets for dozens of keywords
  • Mini-giveaways on the website (swag + stickers) helped grow email signups and start the newsletter list

Results / Lessons Learned

  • With minimal resources and budget, you can still win in Google. The niche travel website has keywords outranking top travel sites like TripAdvisor, VacationIdea and USA Today Travel Tips
  • Google AdSense can be tweaked to monetize travel content in a quick and easy way, however native advertising remains the top option for revenue-generating destination sites
  • Driving newsletter signups requires a compelling offer – freebies and area information are excellent bribes to subscribe
  • Engagement of video on Facebook outpaces other ad post formats by a wide margin – reuse videos where possible to get the most bang for your buck on production costs
« Blue Sky Cabin Rentals

Let’s work together

We'd love to learn more about your business. Schedule a time with us to chat.

Work With Us

Footer

Popular Posts

  • Vrbo Is Pulling Their Google Vacation Rental Metasearch Listings: Why?
  • Facebook Ads For Vacation Rentals: A Complete Guide
  • Creating A Winning Vacation Rental Business Plan

Vacation Rental Statistics

Stay up to date with the latest vacation rental statistics & growth metrics for 2020.

Guide To Listing Sites

Check out the biggest and up and coming listing sites compiled here.

Featured Award

Featured in Who's Who 2020

Copyright © 2021 BuildUp Bookings

A Division Of 91 Digital LLC, A South Carolina Corporation