Niche Travel Site

The BuildUp Bookings team loves client projects, but without testing and experimenting any digital marketing agency cannot evolve and learn new things. A few years ago, the BuildUp Bookings team wanted to try a new challenge: starting a niche travel website in a competitive destination and drive traffic through Facebook, Content Marketing & SEO strategies.

Starting with a brand-new (never used) domain and a simple WordPress install, the BuildUp Bookings niche travel website has driven over 21,000 unique visitors with $0 invested in any paid traffic.

The website strategy focused around three primary areas and two main marketing channels.

Opportunities & Areas To Address

Planning & Execution

Results / Lessons Learned