Niche Travel Site

The BuildUp Bookings team loves client projects, but without testing and experimenting any digital marketing agency cannot evolve and learn new things. In 2016, the BuildUp Bookings team wanted to try a new challenge: starting a niche travel website in a competitive destination and drive traffic through Facebook, Content Marketing & SEO strategies.

Starting with a brand-new (never used) domain and a simple WordPress install, the BuildUp Bookings niche travel website has drive in over 21,000 unique visitors with $0 invested in any paid traffic.

The website strategy focused around three primary areas and two main marketing channels.

Opportunities & Areas To Address

Planning & Execution

Results / Lessons Learned