Content is king, right? It may just be the hottest buzzword in digital marketing for a good reason. Search engines like Google and Bing are now better than ever at finding the best answers for a searcher and the best answers usually come in the form of content. Content should be relevant, robust, and fresh. Writing content for the sake of writing content is a waste of time. Rather, content should be strategic, helpful, and optimized to provide the best experience possible.
What Is Content?
Content is actually a pretty poor word to describe a vastly misunderstood area of your business. While marketing is everything you do (how you answer the phone, communicate over email, etc.) content can be described as everything you have Blogs, videos, photos, room and rental descriptions, services pages. Everything. And, while blogs are a great start, lodging and rental companies doing the best content marketing are doing video marketing, useful infographics, in-depth accommodations tours, comprehensive vacation guides, digital books, resourceful photography.
Why My Business?
There are several strategic ways to get your brand message out there. Do not settle for a company that’s selling you a few short blog articles a month. Rather, let BuildUp Bookings create genuine, authentic content that will resonate with your travel audience and sell your rentals.
Travel is an experience, which actually makes creating great content easy! Guests want to see photos and videos of your accommodations. Guests want to learn about your destination and all of the great things to do and the sights to see. Guests want to know why you are different, why your property is perfect, and why they should rent from you. Content is the secret sauce to selling your rental inventory and creating that perfect guest experience.
Consultation and Feedback
Content is unique, just like your business. The BuildUp Bookings team will take the time to get to know the unique needs and offerings of your vacation rental or travel business. Content creation will be a team effort, with an open door of communication and feedback. Furthermore, all content will be fully optimized and tracked for performance. We let the data speak for itself and provide transparent, honest reporting on our efforts.