As the name suggests, marketing automation refers to sophisticated software that can help your accommodations or rental website automate marketing efforts. Repetitive tasks, like email sends, social media posting, or capturing website leads can be time consuming and often fall to the wayside to other priorities. Enter marketing automation. Strategic implementation of this savvy software can not only make your marketing efforts more streamlined and efficient but also more effective.
What Is Guest Marketing Automation?
In general, marketing automation refers to software that will help your accommodations website provide website visitors and past guests with highly personalized and useful content that helps transform these curious guests into bookings. The team at BuildUp Bookings will create custom templates that reflect your unique travel brand, organize and segment your lists, and schedule highly targeted triggered email campaigns to convince and convert your guests. And, you can’t forget about your confirmation, pre-arrival, and post-stay emails. Marketing automation will not only increase your booking conversion rate but also expedite your email marketing efforts across the board. Let BuildUp Bookings transform your vacation rental or accommodations website into a well-oiled travel booking machine!
Be Less Busy
The most difficult part about smart, effective marketing is simply the time it takes to do things well. Many property managers are juggling a slew of responsibilities, so repetitive and high-touch marketing opportunities are often neglected. The primary benefit of marketing automation software is to make your life easier and make your marketing efforts more efficient and more effective. Let the marketing automation gurus at BuildUp Bookings optimize your workflow and efforts.
Capture. Automate. Convert.
Are you ready to take your travel marketing to the next level? Marketing automation is most successful when leads are the center of your strategy. Great marketing automation will take into account the real time needs and behaviors of your potential guests as they interact with each of your marketing channels. Actions taken into consideration might include specific pages viewed across your lodging website, interactions with specific website elements, email or social media clicks, and more. From there, marketing automation can create highly personalized and timely interactions with website visitors to nurture them into happy, delighted guests.