Maintaining fresh, relevant content and ensuring technical specifications are well optimized for website visitors and search engines alike across all devices is a crucial element to capturing and converting travel website visitors. Regular, thorough audits of both your website and your marketing campaigns can help identify optimization and efficiency opportunities that can help your channels perform better across the board.
BuildUp Bookings offers a team of experts with extensive knowledge in not only the digital marketing space but also within the travel and tourism vertical specifically. We know what it takes to attract guests and effectively nurture them through the shopping funnel.
The website and marketing audit services provided by BuildUp Bookings includes a thorough, in-depth analysis of your website and/or marketing channels and a full plan of action to capitalize on improvement opportunities. We will carefully review each element of your website or campaign, including SEO elements, layout and conversion flow, checkout effectiveness, the persuasion of your copywriting, and more. And, each of our tactical recommendations is designed with the ultimate goal of increasing bookings generated via your travel website.
After the audit is complete, we will hand over a ready-to-go PDF chock full of specific recommendations for your web development and marketing team to implement.
During our search engine optimization reviews, our team of tourism marketing experts will review everything related to ensuring your travel website provides a stellar shopping experience for both searchers and search engines. From keyword research and link building strategies to on-page technical optimizations – our thorough audit process provides a well-rounded approach to SEO.
The BuildUp Bookings SEO Audit Includes:
- Keyword research and spreadsheet mapping out content that you can use to drive rankings on popular ‘booking’ terms as well as blog content and other resource pages
- XML sitemap review and optimization
- Technical markup & code review (H1 tags, meta descriptions & more)
- Duplicate content analysis and review
- Google Search Console setup
Pay-Per-Click – Google AdWords & Bing Ads Audit
Gone are the days of the “set it and forget it” approach to advertising. Pay per click campaigns are more complex and technical than ever. Are you getting the absolute best return on investment? Is your conversion tracking implemented properly? Are you taking advantage of important ad features like sitelinks? The BuildUp Bookings PPC audit will answer all of these questions, and more. From Google AdWords and Bing Ads accounts to Facebook and other social media channels, our travel marketing experts will meticulously comb through each of your campaigns from top to bottom to ensure your accounts are set up for success.
The BuildUp Bookings PPC Audit Includes:
- Google AdWords keyword and ad copy audits’
- Review Facebook ad targeting
- Measure results with Google Analytics detailed reporting
- Keyword research and analysis
- Account quality score optimizations
- Goal & KPI tracking review
Website Conversion Audit
The primary function of your vacation rental or accommodations website is to attract and convert qualified leads. That’s it. How effective is your website at serving this function? The BuildUp Bookings website conversion audit will dive into each portion of your website and the travel shopping funnel to ensure your site is effective as possible at nudging travel shoppers through the decision making process. Not only will we set your website up for success, but we will also audit your analytics implementation to ensure you have accurate data to help you make strategic marketing decisions.
The BuildUp Bookings Conversion Audit Includes:
- Google analytics install review
- Goal tracking & ecommerce reporting audit
- Checkout flow measurements and recommendations
- Webpage speed audit
- Lead capture analysis and recommendations
Software & Booking Engine Recommendations
When you’re in the market for new software, a new website platform, or other back-end tools to run your vacation website, the choices can be overwhelming. Options are endless – so how do you even know where to start? That’s where BuildUp bookings can help. We’ve worked with a plethora of products specific to the travel industry and are completely unbiased in our evaluations. We do not have specific vested interest in any single provider and prefer to match software recommendations with the unique needs of your individual website.
The BuildUp Bookings Software Audit Includes:
- Picking a new website platform (or getting more out of what you have today)
- Choosing a booking engine software
- Working with a new real estate agent platform
- Designing a website with an agency or technology partner