Understanding the marketing mix that works for your travel or vacation rental business is tough. Between juggling search, social, email and OTAs on a daily basis, how is it possible to keep up-to-date on everything?
BuildUp Bookings offers a training solution for you or any staff members that informs, guides and provides next step frameworks for success.
Training services are available for any property management company, brokerage, travel/tourism organization or accommodations company. Remote and in-person options are available covering digital marketing channels:
SEO (technical website audits, developer/website training, content marketing strategy, promotional/link training)
Conversation Rate Optimization (friction points, UX analysis, payment page improvements, A/B testing)
Paid Search (account review, daily-weekly adjustment plans, campaign structure best practices, match type analysis, bid adjustments)
Email Marketing (software training, segmentation best practices, timing sends, tracking results, content creation strategy)
Social Media (prioritizing platforms, posting content strategies, growing followers organically, tracking results, branding)
Display Advertising (budgeting channels, creative tips, utilizing Facebook/Google/YouTube)
Working with your team, founder Conrad O’Connell will create a framework that fits like a glove for your destination. Hyper-competitive market with very high paid search budgets? Not to worry – we’ll create a long-tail keyword strategy that subverts the big guys. Want to become a market leader and grow you inventory? Branding for your area and feeder markets is key!
Training can be virtual or in-person and can be used in a group fashion or one-on-one.