While Google has been testing the “deals” labels in the hotel and accommodations vertical for awhile, I’ve never seen them in the Knowledge Graph. Today, during a search I spotted a deal label above the HPA search block for a vacation community in Oregon. The text was featured with a “30% lower than normal” callout, pulling rates from Expedia.com and Hotels.com in the search panel.

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The full SERP with ads and Knowledge Graph.
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Isolated look at KG panel.
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The whole “ads” block is now being expanded with the “DEAL” tag.