In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings
PPC Account Structure Tips For Maximizing Leads
Over the years, I've had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I've seen every mistake in … Read more about PPC Account Structure Tips For Maximizing Leads
Using Facebook Lead Ads To Get More Inquiries & Bookings
Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get … Read more about Using Facebook Lead Ads To Get More Inquiries & Bookings
Recapping The 2017 Vacation Rental Success Summit
As someone who has worked closely in the vacation rental industry for the past few years, I've started to keep a close eye on trends: where VRMs look for insight, direction and growth tips. Ever since … Read more about Recapping The 2017 Vacation Rental Success Summit
Google Analytics Goals For Accommodations Websites
For me, getting a new client is exciting and fun --- I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I … Read more about Google Analytics Goals For Accommodations Websites
Facebook Posting Tips For Vacation Rental Companies That Double Engagement
While I've covered Facebook Ads a few times on this blog and a few others too, we've never talked too much about Facebook's organic reach. It's true that over time, Facebook does seem to bias … Read more about Facebook Posting Tips For Vacation Rental Companies That Double Engagement