When getting started with your vacation rental PPC marketing, it's often not long before you dive in and start to think of the best ways to generate traffic to your website. SEO takes time (especially … Read more about The Definitive Guide To Vacation Rental PPC Marketing
Visualizing Facebook & Google Retargeting Audiences
Getting started with display advertising on platforms like Facebook and Google can be intimidating, there's no doubt about it. With thousands (if not millions) of targeting combinations, how do you … Read more about Visualizing Facebook & Google Retargeting Audiences
Do Listing Sites Control Organic Search?
I'll admit, this post is well overdue. But the data I am showing you data is research backed proof that the listing sites don't yet control the organic search market as much as you think. Or, to … Read more about Do Listing Sites Control Organic Search?
Discounting Strategies That Net More Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings
PPC Account Structure Tips For Maximizing Leads
Over the years, I've had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I've seen every mistake in … Read more about PPC Account Structure Tips For Maximizing Leads
Using Facebook Lead Ads To Get More Inquiries & Bookings
Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get … Read more about Using Facebook Lead Ads To Get More Inquiries & Bookings