Not a newsflash: It's very easy to make a website. With inexpensive tools like Squarespace, Wix, WordPress.com and dozens of other platforms, $30 and two hours can net you a fully operating website … Read more about Website Pillars For Converting Traffic Into Bookings
The Top Google Analytics Reports For Your Accommodations Business
I get it: Google Analytics can easily overwhelm and confuse even the most data-loving accommodations marketer. With a myriad of reports, views, filters, channels, sessions, users and pageview data … Read more about The Top Google Analytics Reports For Your Accommodations Business
The Definitive Guide To Vacation Rental PPC Marketing
When getting started with your vacation rental PPC marketing, it's often not long before you dive in and start to think of the best ways to generate traffic to your website. SEO takes time (especially … Read more about The Definitive Guide To Vacation Rental PPC Marketing
Visualizing Facebook & Google Retargeting Audiences
Getting started with display advertising on platforms like Facebook and Google can be intimidating, there's no doubt about it. With thousands (if not millions) of targeting combinations, how do you … Read more about Visualizing Facebook & Google Retargeting Audiences
Do Listing Sites Control Organic Search?
I'll admit, this post is well overdue. But the data I am showing you data is research backed proof that the listing sites don't yet control the organic search market as much as you think. Or, to … Read more about Do Listing Sites Control Organic Search?
Discounting Strategies That Net More Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings