The VRM Marketing Lab

Learn From Our Marketing Resources


Vacation Rental Digital Marketing Benchmarks YOU Should Be Hitting

In this video, Conrad explains what you can expect as far as conversions and site traffic to get more direct bookings.

You’ll learn:

  • How many visitors you can convert into direct bookers
  • Top/best traffic sources for getting more direct bookings
  • How you can “grade” your performance to improve
The Power Of Email Marketing To Get Direct Bookings

In this video, Conrad explains the power of email marketing as a way to drive direct bookings.

You’ll learn:

  • What the average open rates are that you can expect
  • Ways to collect emails in property and pre or post stay
  • What tool we recommend to send emails from 
How long does it take to see results with SEO?

In this video, Conrad breaks down a mini-case study around a BuildUp Bookings client with a brand-new website to reaching page 1 of Google.

You’ll learn:

  • The key variables in creating a SEO strategy to grow organic traffic
  • What timeline it takes from 0 –> the first page of Google
  • What to work on first (content, links, on-page, ect)
A guide to running paid search ads (Google) to drive direct bookings

In this video, Conrad explains the basics of PPC terminology, ROI targets and how to track return on advertising.

You’ll learn:

  • What terms like CPC mean
  • What ROI you can expect in gross bookings per $1 spent
  • Why tracking is harder than ever and what to do about it


Learn all of the key marketing terms

Vacation Rental Glossary Of Terms

Explore our detailed explanation of the most common terms and phrases you'll need to master promotion and marketing.

Explore The Glossary

Respond to negative reviews more easily

Negative Reviews Response Swipe File

View our detailed "negative review responders" to help respond and mitigate issues from a guest leaving a negative review.

Read The Templates


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