The VRM Marketing Lab
Watch Our Best Videos
A guide to running paid search ads (Google) to drive direct bookings
In this video, Conrad explains the basics of PPC terminology, ROI targets and how to track return on advertising.
- What terms like CPC mean
- What ROI you can expect in gross bookings per $1 spent
- Why tracking is harder than ever and what to do about it
How long does it take to see results with SEO?
In this video, Conrad breaks down a mini-case study around a BuildUp Bookings client with a brand-new website to reaching page 1 of Google.
- The key variables in creating a SEO strategy to grow organic traffic
- What timeline it takes from 0 –> the first page of Google
- What to work on first (content, links, on-page, ect)