The VRM Marketing Lab

Watch Our Best Videos

A guide to running paid search ads (Google) to drive direct bookings

In this video, Conrad explains the basics of PPC terminology, ROI targets and how to track return on advertising.

You’ll learn:

  • What terms like CPC mean
  • What ROI you can expect in gross bookings per $1 spent
  • Why tracking is harder than ever and what to do about it
How long does it take to see results with SEO?

In this video, Conrad breaks down a mini-case study around a BuildUp Bookings client with a brand-new website to reaching page 1 of Google.

You’ll learn:

  • The key variables in creating a SEO strategy to grow organic traffic
  • What timeline it takes from 0 –> the first page of Google
  • What to work on first (content, links, on-page, ect)