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Paid Ads

Targeted traffic doesn’t get any better than paid search ads for your vacation rental business.

What used to be a “set it and forget it” channel has transformed into a highly customizable and targeted tool. A skilled hand is required to demand the highest return on ad spend (ROAS) and that’s exactly what the BuildUp Bookings team of experts is prepared to deliver. Whether you have an existing Google Ads or Bing Ads account that just needs a bit of cleanup or you are starting completely from scratch, our experienced team of advertising experts can manage everything from start to finish.

Our robust pay per click management service includes keyword research, account structure, ad copy creation and optimization, sitelink optimization, conversion tracking, and continuous testing.

Additionally, our entire team of travel marketing experts is Google Ads and Bing Ads certified, ensuring top performance.

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Paid Ads Client Wins

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Featured

Element Vacations

$
711
k
Generated in booking revenue
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Despite a successful launch in 2020 and strong performance in 2021-2022 due to Florida’s open tourism policies during COVID, Element Vacation Homes found themselves in uncharted territory by 2023.
Recognizing the need for a more strategic approach, Matt sought recommendations from his network. After positive feedback on LinkedIn and conversations with colleagues, Matt reached out to BuildUp Bookings in search of a data-driven and comprehensive agency partnership.

Why Paid Advertising?

Even the best organic search strategy cannot trump the immediacy of paid search.

Search engine results pages are dominated with up to four paid ads that command a majority of the attention “above the fold”.

Paid ads and local search results often dominate a majority of the screen via desktop while mobile searchers have to manually scroll through several paid ads and local results before reaching the non-paid links.

A well-rounded marketing campaign will include a combination of paid and organic strategies. Just remember, if you aren’t bidding for placement – someone else is. Of course, searcher intent, click price, and return on investment are all factors to consider prior to launching a campaign. But, a well-managed paid campaign can drive high-quality leads and actual bookings for your accommodations site.

Investing in paid advertising is the perfect way to position yourself front and center in front of a warm audience.

Tracking & Testing For Big Wins

Finding out the best areas to advertise and keywords to bid on is key.
Knowing where your ad spend is going, which leads are coming from which campaigns, and which ads are driving bookings is how reporting connects the pieces. If you have existing ad spend, you should be able to see how many calls, leads and bookings each keyword is driving in Google AdWords or Bing Ads.

The Whole Paid Package

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Unlike some paid search companies, we don’t just “set and forget” generic ad campaigns.

Rather, we take the time to build out niche, highly-targeted campaigns that will drive maximum return. Your KPIs are to drive profitability. Ours are the same. 

Whether your primary goal is to generate leads or if you are concerned with driving direct bookings, our team is here to help you meet and exceed those goals.

From extensive keyword research specific to your destination and rental offerings to complete campaigns build-outs and optimizations, the experienced team at BuildUp Bookings is ready to help your vacation rental business boom.

Other Services

Specializing in getting results for travel, accommodations, and real estate businesses.
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Organic
Search (SEO)
We leverage our TLCK Framework to improve technical SEO, research keywords, build contend and build high value links.
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Paid Social

Reach isn’t always free. We can leverage paid Meta Ads to let your ideal guest know about your properties.

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Paid Ads
We work with modest & massive paid search budgets to drive a strong return-on-ad-spend for our clients.
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Email Marketing

There’s no better return on your investment than optimized and comprehensively targeted email marketing messages.

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Social Media

Best channel to reach brand-new potential guests and introduce your brand and your destination into their feeds.

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Marketing Strategy
Before you go, it’s best to make a plan. We can advise you on how to best tackle marketing and growth.
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Website Development

Explore our custom website design services with API integrations, online booking tools and so much more.

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Branding & Design

Look good? Feel good. But, do you know what’s better? Driving real revenue from a memorable brand.

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Custom Projects
Need something not listed here? We can make it happen. Book a call with us to explore custom projects.

Our Impact

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