Increase in Organic Search Traffic YOY
Revenue Generated Since Launch of New Site
Google Ranking For Core Keyword
Established in 2005, Beachnest Vacation Rentals is a family-owned and operated vacation rental management company located in Santa Cruz, California. Their success has stemmed from their high level of customer service and interaction with guests, as well as their ability to adapt to changes in the market over the past two decades.
After meeting Conrad and seeing BuildUp Bookings grow over the years, owner John Pickart decided to make the transition to working with the team in February of 2021. He resonated with the vision and creative approach of the company, and wanted to make a change during the off-season to see results throughout the summer months and beyond.
Opportunities & Areas to Address
Achieve a smooth site migration to a more SEO-friendly website.
Create consistency in messaging & brand awareness through targeted email marketing.
Quantify return on investment from various marketing sources.
Planning & Execution
Seamless site transition from one property management system to another
Worked on the site to navigate through: URL changes, new property detail page layouts, internal linking, new custom search pages (pet friendly, oceanfront rentals, etc.)
Assisted in re-implementing Google Analytics tracking for online bookings, signups and other goals/leads
Creation of new content “hub,” listing all core info content in a brand-new site section that will help with SEO growth
Build of new email templates and re-launch of the monthly email newsletter to ALL past guests
Ranking #1 in Google for core keyword – `santa cruz vacation rentals`
Since launch of the new site, 497 bookings have been generated for $1,892,189 in gross booking value
93% year-over-year increase in Google organic search traffic
Increase in open rates on email newsletter campaigns from 31% to 45% on average