Beachnest Vacation Rentals • BuildUp Bookings

Services

Organic Search (SEO)
We leverage our TLCK Framework to improve technical SEO, research keywords, build content and build high value links.

Paid Ads
We work with any paid search budget to drive a strong return-on-ad-spend for our clients.

Social Media
Best channel to reach brand-new potential guests and introduce your brand and your destination into their feeds.

Paid Social
Drive growth with Meta Ads by leveraging a social funnel that converts into new bookings.

Email Marketing
Email Marketing is often one of the top, if not the top performing marketing channel for our vacation rental clients.

Marketing Strategy
Before you go, it’s best to make a plan. We can advise you on how to best tackle marketing and growth.

Website Development
Explore our custom website design services with API integrations, online booking tools and so much more.

Branding & Design
Look good? Feel good. But, do you know what’s better? Driving real revenue from a memorable brand.

Custom Projects
Need something not listed here? We can make it happen. Book a call with us to explore custom projects.
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Beachnest Vacation Rentals

Background

Established in 2005, Beachnest Vacation Rentals is a family-owned and operated vacation rental management company located in Santa Cruz, California. Their success has stemmed from their high level of customer service and interaction with guests, as well as their ability to adapt to changes in the market over the past two decades.

After meeting Conrad and seeing BuildUp Bookings grow over the years, owner John Pickart decided to make the transition to working with the team in February of 2021. He resonated with the vision and creative approach of the company, and wanted to make a change during the off-season to see results throughout the summer months and beyond.

Opportunities & Areas to Address

Achieve a smooth site migration to a more SEO-friendly website.

Create consistency in messaging & brand awareness through targeted email marketing.

Quantify return on investment from various marketing sources.

Planning & Execution

Seamless site transition from one property management system to another.

Worked on the site to navigate through: URL changes, new property detail page layouts, internal linking, new custom search pages (pet friendly, oceanfront rentals, etc.)

Assisted in re-implementing Google Analytics tracking for online bookings, signups and other goals/leads.

Creation of new content “hub,” listing all core info content in a brand-new site section that will help with SEO growth.

Build of new email templates and re-launch of the monthly email newsletter to ALL past guests.

Overall Results

Ranking #1 in Google for core keyword - `santa cruz vacation rentals`
Since launch of the new site, 497 bookings have been generated for $1,892,189 in gross booking value
93% year-over-year increase in Google organic search traffic
Increase in open rates on email newsletter campaigns from 31% to 45% on average