When Lara and Angela came to BuildUp Bookings in early February 2022, they were facing a drastic change in the Washington, D.C. short term rental market. Starting in January, D.C. had implemented a law restricting and regulating short-term rentals booked on platforms like Airbnb and Vrbo, requiring hosts to get licenses, and limiting how long owners could rent out an entire apartment or house every year. 

With all these changes in place, Home Sweet City was looking to make some fundamental updates to their business. They decided to refresh their website and transition from LiveRez to Guesty to manage their rental listings, and wanted a seamless transition from one platform to another. With limited experience in PPC, they also wanted to set up a targeted PPC campaign to bring in traffic and direct bookings to the new site.

With a lot on their plate and a short timeline to get everything up and running prior to the Guesty transition, Conrad and the team set up a project plan and got to work.