Staniel Cay Villas

49,893

Site Visitors Via Google Ads & Organic Search Campaigns

Dollar

$1m+

Generated In Direct Bookings

plant

175,398

People Reached Via Social Media Awareness Campaigns

Background

Staniel Cay Villas offers two ultra high-end villas in stunning Staniel Cay, Bahamas. BuildUp Bookings connected with Staniel Cay Villas to build a direct booking marketing plan to execute on in 2019.

Opportunities & Areas to Address

staniel cay section 1

High-intent traffic growth with paid search, remarketing and paid social campaigns.

Ad targeting high net worth travelers looking to explore luxury villas in The Bahamas.

No brand platform or website, wrong platform integration for growth.

Planning & Execution

staniel cay section 2

Developed a brand-new website and integrated Ownerrez widgets for direct bookings.

Built email marketing campaigns targeting all past guests.

Drove engagement & brand awareness with social & search ads.

Dev of new site to help elevate the brand and give a true luxury/premium property experience.

Overall Results

49,893 visitors driven via Google Ads & Google organic search campaigns.

Over $1m in bookings generated directly.

Majority of bookings direct.

Client has chosen to raise rates from $1,750 → $3,500 per night on both luxury properties due to demand.

175,398 people reached with our awareness campaign on Facebook + Instagram combined.