Anna Maria Island Beach Rentals, Inc.

129%

Increase in Organic Search Traffic

Dollar

$236,372

Generated In Booking Revenue

plant

20x

ROI During Peak Booking Months

Background

After living on Anna Maria Island for years and working with a property management company that wasn’t providing results, Terry and Sandy Whyte decided it was time to take things into their own hands and start managing on their own. Anna Maria Island Beach Rentals, Inc. grew to include nearly 40 properties, and after switching PMS systems and building a new site, Terry passed the baton to Conrad and BuildUp Bookings team in early 2020 to manage all marketing efforts going forward.

Opportunities & Areas to Address

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Allocate a modest advertising budget across various channels to maximize ROI.

Improve direct bookings by bringing targeting traffic to the new site through paid search and social campaigns

Planning & Execution

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Research of long tail keywords that’ll drive traffic and conversions.

Audit of all existing content followed by a content refresh on core info landing pages.

Domain migration from and older off-brand domain into https://annamariaislandbeachrentals.com/

Mini-site builds for snowbird long-tail search demand to fill offseason bookings

Overall Results

ROI consistently above 10x, up to 20x during peak booking months.

129% increase in organic search traffic.

109 bookings generated with $236,372 in booking revenue.