Grand Strand Resorts & BuildUp Bookings have been working together since early 2014. During this time, BuildUp Bookings has focused on driving traffic through search (organic + paid) and creating a winning SEO strategy to rank better and get more direct bookings.
Grand Strand Resorts has had nearly zero presence on the popular vacation listing sites HomeAway, VRBO, Flipkey & Airbnb — direct bookings is the only acquisition channel that drive the engine of their business. As a result, organic traffic is the single largest driver of leads and online bookings for the North Myrtle Beach-based company.
Facing a competitive marketplace with both listing sites and established local competition, Grand Strand Resorts was looking for massive growth with their organic search traffic.