Tactical, field-tested marketing plays from 200+ vacation rental engagements — written so your team can run them this week. Pick a channel, pick a play, and go.
A play is one repeatable tactic, written like we’d brief our own team: when to run it, the exact steps, what results to expect, and where it goes wrong. No “10 tips” listicles, no theory — if a play can’t be executed by a marketing coordinator in a week or two, it doesn’t get published.
Every play starts with the situation that calls for it, so you grab the right tool at the right time.
Real settings, real copy angles, real budgets — the way we’d hand it to our own coordinators.
Honest timelines and the traps we’ve already stepped in, so you don’t have to.
Don’t try to run everything. Pick the channel where you’re weakest, run one play end to end, and measure it. Messy action moving forward is still moving forward.
These playbooks are how we work. If you’d rather point your team at hosting guests — and point ours at the marketing — let’s talk.
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The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
Free. No sales call required.
