Paid search is the fastest lever in vacation rental marketing — and the easiest place to waste money. These five plays are the account structure we actually build for clients, from the brand moat to competitor conquesting.
Most vacation rental ad accounts fail in the structure, not the settings. If your campaigns don’t mirror how travelers actually search — brand, then place, then property type — no bid strategy will save you. Structure first, then spend.
The BuildUp POVRun these in order. Play 06 (the Brand Defense Moat) is the cheapest, highest-return money in the account and takes an afternoon. Plays 07–10 layer on conquest, long-tail coverage, and the maintenance cadence that keeps the whole machine honest.
We manage paid search for vacation rental brands spending anywhere from $1k to $50k+ per month. We’ll audit what you have and tell you the truth about it.
Book A Free Call All Playbooks
The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
Free. No sales call required.
