BuildUp Bookings is a vacation rental marketing agency with one job: drive direct bookings for rental brands. Eleven services — search, paid ads, social, email, websites, brand, AI, and the strategy that sequences them — run by a team that works on nothing but stays.
We don’t do dentists and SaaS on the side. Every playbook, benchmark, and tool we use was built on vacation rental brands — so you skip the expensive part of the learning curve.
Every service points at the same outcome: more reservations on your own booking engine, fewer 15%+ commissions handed to Airbnb and Vrbo.
Search captures demand that already exists. Social, email, and brand create new demand and keep it. Programs that win run both engines on purpose — in the right order.
We report in bookings and dollars by channel. If a channel can’t earn its keep, we’ll tell you to cut it — it’s your money.
New to the discipline? Start with our complete guide to vacation rental marketing — it explains every channel below and how they fit together.
Generalist agencies treat a vacation rental like a lead-gen client with prettier photos. But this business has its own physics — seasonality, OTA algorithms, booking windows, rate strategy. An agency that has to learn your industry on your invoice is expensive. One that already knows it compounds.
The BuildUp POVMost trips start on Google — and most rental sites are invisible there. We build the location pages, content, and technical foundation that put your brand in front of travelers before the OTAs get them. The bookings that follow don’t carry a per-click cost.
See how our SEO service works →Branded search to defend your name, non-branded to capture new demand, Performance Max to fill the gaps — all tracked to bookings and revenue, never clicks. If an ad dollar isn’t producing, we’re the ones who tell you.
Explore paid ads management →Put your properties in front of travelers who match your best past guests, then retarget the ones who looked and didn’t book. It fills the top of the funnel your search campaigns can’t reach.
See paid social →Staying visible between trips is how you win the second booking. We run the content calendar — property features, local guides, guest moments — so your brand stays alive without you feeding it every day.
See social media management →Past guests are the cheapest bookings you’ll ever get. Pre-arrival, post-stay, off-season offers, win-back — the sequences that turn one-time stays into repeat direct revenue. For some clients, email attributes $300K–$700K a year.
See email marketing →When two properties look the same, brand is the tiebreaker. Naming, visual identity, and the design details that make guests choose you — and remember you at rebooking time.
See branding and design →A slow or confusing site quietly wastes every channel upstream of it. We design and build vacation rental websites around one job — turning lookers into direct bookings — with the speed and booking flow to match the OTAs.
See website design →The plan before the spend: market analysis, channel priorities, budgets, and targets mapped to your portfolio — so every dollar has a job and the work happens in the right order.
See marketing strategy →Keep marketing in-house, add an expert in your corner. Ongoing guidance, audits, and guardrails from a team that runs these channels every day — without handing over the keys.
See advisory services →When a traveler asks ChatGPT where to stay, you’re in the answer or you’re invisible. We make your brand the one AI engines cite and recommend — visibility audits, llms.txt, citable content, and the review engine travel answers actually run on.
See GEO & LLM optimization →Everyone has AI subscriptions; almost nobody has AI systems. We build custom skills and tools for vacation rental teams — your voice and standards baked in — then train your people to run them.
See agent & skill building →Book a free call and we’ll tell you where the fastest wins are for your brand — no deck, no pressure, just the plan we’d run if it were our calendar.
Book A Free CallThe pattern is consistent across the portfolio: fix the foundation, measure everything, and compound the channels that own the customer relationship.
A free call, then a real look at your website, tracking, rankings, and ad accounts. You get an honest read on where bookings are leaking — whether you hire us or not.
Priorities in sequence, with budgets and expected outcomes mapped to your market and portfolio. No 40-page deck — a plan you can actually run.
Tracking first, then campaigns, pages, and sequences. You see everything as it ships, and nothing goes live without your sign-off.
Monthly reporting tied to bookings and revenue by channel. Budgets follow what’s working; strategy resets when the data says so, not the calendar.
On the fence? The free guide covers what you can do yourself, and a free call will tell you honestly whether an agency is worth it at your size.
It depends on scope — a single channel costs less than a full program. What stays constant: transparent pricing agreed up front, and a program judged on recovered OTA commissions and direct revenue, not activity. See our pricing.
Yes — and most clients do. The audit usually points at one or two places where the fastest wins live; we start there, prove it works, then expand. You don’t have to buy the whole menu to work with us.
Paid channels can drive bookings within days of launch. SEO and content typically take three to six months to build momentum, then compound. A good program runs both — near-term wins while the long-term asset grows.
Vacation rental managers and hosts are the core of the business, and adjacent stays — resorts, cabins, RV parks, boutique hospitality — where the same direct-booking math applies. If your revenue depends on heads in beds, we speak the language.
A generalist learns your industry on your invoice. We already know the seasonality curves, the OTA algorithms, the booking windows, and the PMS and booking engines you run on — so the first month is spent executing, not getting oriented.
Happily. Some clients hand us full channel management; others keep execution in-house and use our advisory services for the plan, the audits, and a second set of eyes. Both work — pick the shape that fits your team.
If you want more reservations on your own booking engine — and fewer commissions handed to the OTAs — book a free call. We’ll show you the fastest path for your brand.
Book A Free Call
The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
Free. No sales call required.
