Email is routinely the highest-ROI channel our clients run — because it’s the only audience no algorithm can take away. These five plays grow the list and then turn it into bookings, on repeat.
Stop renting your audience from the OTAs. Every guest email you don’t capture is a future booking you’ll pay Airbnb 15.5% to win back. List growth isn’t a side project — it’s the direct-booking strategy.
The BuildUp POVTwo plays here grow the list (the fixed-dollar popup and in-stay WiFi capture), and three turn it into revenue (abandoned-booking rescue, the lifecycle triggers that beat newsletters, and a cadence that protects deliverability instead of burning the list). If you only have bandwidth for one thing this month: authenticate your sending domain (step one of Play 15 — an afternoon), then get the capture plays live. Everything else compounds from list size.
Flows, campaigns, list growth, and the reporting to prove it — email is one of our core services for a reason. Let’s look at your account together.
Book A Free Call All Playbooks
The OTA Escape Plan — 125 prioritized marketing moves, channel by channel, for managers building a direct booking engine. Every item rated High, Medium or Low priority, so you know exactly where to start.
Free. No sales call required.
