Aranar
44%
Increase in direct bookings compared to previous period
$60,000
in direct bookings (on a single listing) since new website design
63%
Increase in organic search traffic compared to previous period
Background
Aranar aims to provide the best guest experience for adults that isn’t just Instagram ready, but also practical.
Their properties focus on privacy and impeccable amenities, nestled on premium pieces of land that offer both great views and easy access to charming towns.
Opportunities & Areas to Address
- Upfront Pricing & Availability on Website
Showcasing price upfront and center alongside availability so guests can quickly and easily see availability and price per night on the new website.
- Understanding Marketing Specific to Vacation Rentals
Overcoming the learning curve on how to market vacation rental homes and the correct flow from the website build to gaining organic traffic.
- Providing Guests with Better Amenities
Highlighting that privacy and private amenities are key to an Aranar stay when guests are accustomed to seeing shared amenities and lackluster hosts on Airbnb.
Goals
Planning & Execution
- Website Redesign
A visually compelling and intuitive design was implemented, incorporating:
- Professional photography and video and copywriting.
- User-friendly navigation with comprehensive property details, and Matterport walkthroughs.
- Robust Content Integration
- A dynamic blog section providing valuable local insights to engage guests and improve SEO.
- Rich multimedia content (e.g., videos, matterport) to address guest queries and streamline the booking process..
- Easy to use availability calendar so that guests will know the price per night.
- Brand Representation
- The site was tailored to reflect the essence of the hospitality experience, emphasizing personalized service and professionalism.
Overall Results
Guests have had a better web experience, from planning their trip to actually booking it.
- Consistently Booked Out
Since the launch of the new website, Aranar has been booked out each night within 4-5 weeks, taking off the pressure to push hard on advertising.
- Better Direct Bookings
Aranar has seen a 44% increase in direct bookings, allowing them to rely less on OTAs.
- Increased Organic Traffic
With the new website and added content goals, Aranar has seen organic search rise by 63%.
Aranar
Aranar aims to provide the best guest experience for adults that isn’t just Instagram ready, but also practical.
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