San Diego Vacation Rentals
129,037
Increase in Website Sessions
$954k
Generated In Revenue
87,398
Website Users Since Campaigns Launched
Background
However, in recent years, SDVR has faced challenges adapting to the evolving landscape of the vacation rental industry. With increasing competition and changing consumer preferences, the company recognized the need for a comprehensive rebranding effort. This included improving their online presence through SEO optimization and appealing to a younger demographic.
Opportunities & Areas to Address
- No prior knowledge on how to improve or manage their SEO
- An outdated website and brand
- Wanting to appealing to a new and younger audience
Planning & Execution
- An on-page SEO review and implementation of keyword research to find new content keywords along with 'rental' long-tail keywords.
- Blog content creation
- Link building efforts to build site authority
- Website updates and improvements
- Complete design rebrand
- Paid Search focus: driving bottom-funnel traffic to brand and property-detail page level searches. Drive more homeowner leads on core 'vacation rental management' keywords.
- Paid social focus: retargeting website visitors, email subscribers and page followers with video / images to drive bookings and traffic
Overall Results
- Over the past year, SDVR has generated 954K in revenue
- 129,037 website sessions since campaigns launched
- 87,398 website users since campaigns launched
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