Moonsail Vacations • BuildUp Bookings

Services

Organic Search (SEO)
We leverage our TLCK Framework to improve technical SEO, research keywords, build content and build high value links.

Paid Ads
We work with any paid search budget to drive a strong return-on-ad-spend for our clients.

Social Media
Best channel to reach brand-new potential guests and introduce your brand and your destination into their feeds.

Paid Social
Drive growth with Meta Ads by leveraging a social funnel that converts into new bookings.

Email Marketing
Email Marketing is often one of the top, if not the top performing marketing channel for our vacation rental clients.

Marketing Strategy
Before you go, it’s best to make a plan. We can advise you on how to best tackle marketing and growth.

Website Development
Explore our custom website design services with API integrations, online booking tools and so much more.

Branding & Design
Look good? Feel good. But, do you know what’s better? Driving real revenue from a memorable brand.

Custom Projects
Need something not listed here? We can make it happen. Book a call with us to explore custom projects.
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Moonsail Vacations

Background

A small but successful vacation rental company, Moonsail Vacations offers 5 unique properties in Door County, Wisconsin, a popular destination for outdoor enthusiasts and families alike.

“The main thing we are working toward is achieving financial independence through the business. Along the way, we want to create incredible experiences for our guests and invest back into the area we love.” -Chris Schmitz

Conrad and the team saw a solid business with ample opportunities to grow, and put together a comprehensive marketing plan to help Moonsail Vacations fill their calendars for years to come.

Opportunities & Areas to Address

Missing a centralized SEO strategy focused on content creation and link building

Lack of competition in the area makes it easier to capture traffic, only competing with OTAs such as Airbnb and VRBO.

Email marketing to all past guests.

Planning & Execution

Built targeted ad campaigns to capture users searching for vacation rentals in Door County.

Started writing monthly content pieces and adding to the blog to bring more high-intent traffic to the site

Installed email collection pop-up on the site to collect new email addresses, as well as a welcome sequence to generate direct bookings

Overall Results

12% increase in online direct bookings in just 60 days since starting organic search marketing
152,000 impressions generated in Google Search Console on new content since launch
3,400 new high-intent visitors via Google Search Console data to key landing pages + blog content
Able to sell properties and scale down services to focus on their most profitable and highest earning properties