Over the years, I've had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I've seen every mistake in … Read more about PPC Account Structure Tips For Maximizing Leads
Using Facebook Lead Ads To Get More Inquiries & Bookings
Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get … Read more about Using Facebook Lead Ads To Get More Inquiries & Bookings
Recapping The 2017 Vacation Rental Success Summit
As someone who has worked closely in the vacation rental industry for the past few years, I've started to keep a close eye on trends: where VRMs look for insight, direction and growth tips. Ever since … Read more about Recapping The 2017 Vacation Rental Success Summit
Google Analytics Goals For Accommodations Websites
For me, getting a new client is exciting and fun --- I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I … Read more about Google Analytics Goals For Accommodations Websites
Facebook Posting Tips For Vacation Rental Companies That Double Engagement
While I've covered Facebook Ads a few times on this blog and a few others too, we've never talked too much about Facebook's organic reach. It's true that over time, Facebook does seem to bias … Read more about Facebook Posting Tips For Vacation Rental Companies That Double Engagement
The Inexpensive Advertising Tactic That Gets Bookings
Attracting branded searches for your vacation rental company or properties is a fantastic sign for your company. Growing your vacation rental business over time means that you will see more searches … Read more about The Inexpensive Advertising Tactic That Gets Bookings