Getting more organic traffic is a surefire way to drive more leads + bookings for your business: but how do you actually do SEO? We’ll explain.
Coming with new blog content ideas isn’t always easy: here’s a list to get started.
What’s the goal and how will Expedia’s new brand push play a role?
As a vacation rental owner or manager, securing a prominent placement in search engines like Google is critical for long-term success. Between paid ads, local pack placements, and organic search results, keeping up with the latest and greatest tactics can be a challenge. Google is constantly optimizing the search user experience, and that sometimes includes […]
It’s often said the biggest brands dominate: let’s analyze 100 of the top markets to show the truth.
Every client I work with, from a single-property owner vacation rental to a 500+ room hotel has one thing in common: a limited marketing budget. The numbers (dollars) may be vastly different in terms of overall budget, but I’ve yet to work with a client that has an unlimited marketing budget (by the way, if […]
Google has announced a landmark change to their search results for the travel vertical: Destinations On Google. This new feature is a change to the search results for area names allows for a traveler to search for places and get rich information. When a query like `Europe destinations` is entered in Google on mobile, […]
What a difference a week makes. Last week I wrote a post about HomeAway dropping in Google’s organic search results called “No, HomeAway Didn’t Get A Google Penalty“. Today, I’m here to tell you that the competition has: FlipKey.com. Based on my research and data, FlipKey may be dealing with a partial Penguin penalty […]