Google Vacation Rental Listings Explained

google vacation rentals building long lasting

As a vacation rental owner or manager, securing a prominent placement in search engines like Google is critical for long-term success. Between paid ads, local pack placements, and organic search results, keeping up with the latest and greatest tactics can be a challenge. Google is constantly optimizing the search user experience, and that sometimes includes […]

Find New Places To Get Bookings For Your Rental Properties

Every client I work with, from a single-property owner vacation rental to a 500+ room hotel has one thing in common: a limited marketing budget.  The numbers (dollars) may be vastly different in terms of overall budget, but I’ve yet to work with a client that has an unlimited marketing budget (by the way, if […]

Google Adds In-Depth Travel Information To Search Results

  Google has announced a landmark change to their search results for the travel vertical: Destinations On Google. This new feature is a change to the search results for area names allows for a traveler to search for places and get rich information. When a query like `Europe destinations` is entered in Google on mobile, […]

FlipKey May Be Dealing With A Google Penalty

  What a difference a week makes. Last week I wrote a post about HomeAway dropping in Google’s organic search results called “No, HomeAway Didn’t Get A Google Penalty“. Today, I’m here to tell you that the competition has: Based on my research and data, FlipKey may be dealing with a partial Penguin penalty […]