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9 Reasons Pinterest Should Be a Part of Your Marketing Plan

The post is a guest post written by Rana Hill. Pinterest is in serious growth mode! Recently it’s been in the news for becoming a publicly-traded company, but Pinterest is also hitting the radar of many businesses as an impactful marketing tool to drive website traffic. If you’re in the camp that thinks Pinterest is […]

Getting Started With Instagram: Tips For Your Vacation Rental Business

This is a guest blog post from Inna Shevchenko, Director of Marketing at iGMS. Thanks for sharing, Inna! Top Vacation Rental Instagram Practices For More Bookings Nowadays, most people have Instagram accounts. What’s more, they typically check their feed (at least) once a day. So, if this social media platform is not part of your […]

Using Facebook Lead Ads To Get More Inquiries & Bookings

Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get overwhelmed doing what seems like a simple enough marketing tactic. Covering Facebook Ads in-depth for vacation rental managers could probably be a ten-part series, […]

Facebook Posting Tips For Vacation Rental Companies That Double Engagement

While I’ve covered Facebook Ads a few times on this blog and a few others too, we’ve never talked too much about Facebook’s organic reach. It’s true that over time, Facebook does seem to bias their algorithm towards showing fewer and fewer Business Page posts. However, organic reach is far from gone. Today, vacation rental managers, hotels […]

Marketing Tools For Boosting Traffic & Conversions

Understanding the world of digital marketing is confusing enough. With a dozen new web digital marketing tools every day seemingly popping up on forums and websites, how in the world do you know where to start? Below, I’ve highlighted hand-picked digital marketing tools that have served me well working with dozens of clients in the […]

Don’t Let These Facebook Ad Mistakes Poison Your Results

Learn from my Facebook ad mistakes — clicking the wrong button in the Facebook ad dashboard can be costly. As someone who’s been running Facebook ads for awhile, I still see the same mistakes today as I did when I started to learn how to use Facebook ads to drive traffic. Even mega-national brands make […]

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