Not a newsflash: It's very easy to make a website. With inexpensive tools like Squarespace, Wix, WordPress.com and dozens of other platforms, $30 and two hours can net you a fully operating website … Read more about Website Pillars For Converting Traffic Into Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings
I just returned from the VRMA 2016 Annual Conference in Chandler, Arizona for the first time as solo marketing consultant. I was fortunate to previously travel to the conference through my previous … Read more about VRMA 2016 Conference Recap
About once a month, I get an email from the contact page on this very website that has this rough outline: I'm upset that HomeAway/VRBO/Flipkey changed their rules. I wish things could go back … Read more about What Would It Take To Unseat A Large Listing Site?
It's the oft repeated rule of marketing: know your customer. For the hospitality clients I work with, it's common that they skip this part of the marketing research process. After all, what is an … Read more about How To Use Guest Personas In Your Vacation Rental Marketing
I'll have to confess: this post is part rant and part strategy. In addition to being a marketing consultant, I am of course an avid internet user outside of consulting work. I research stuff, buy … Read more about How To Get More Email Subscribers (Without Annoying Your Guests)