Unlocking the Power of Video Marketing for Your Vacation Rental Brand
Hey there, fellow property managers and hosts! Ready to take your vacation rental game to the next level? Well, buckle up because we’re about to dive into the captivating world of video marketing, where storytelling, authenticity, and a dash of strategic planning can transform your short-term rental properties into unforgettable experiences. 1. Uniqueness Sells: Ever […]
Marketing Luxury Vacation Rentals To Maximize Bookings
As a professional short-term rental property manager, you know that marketing luxury vacation rentals can be a key to your success and revenue growth. You need to make sure that potential guests can find your properties and get excited about booking them and that your brand attracts homeowners of luxury properties to list with you. […]
Vacation Rental Copywriting: Top Ways To Unlock The Power Of Copy To Increase Bookings
Vacation rental copywriting is a critical element of any successful short-term rental or vacation rental management business. Copy that resonates with potential guests and accurately portrays your properties can make the difference between an empty calendar and one that’s filled to the brim with bookings. The best property managers are able to create higher converting […]
How To Apply Last-Minute Discounts To Drive More Bookings
This is a guest post from PriceLabs‘ Aishwarya Iyer. Property managers and owners are constantly trying to set prices competitively to maximize the revenue of their portfolios. As time passes, you either increase your prices as you see demand hiking up or provide a considerable discount to your potential guests to compensate for the dying […]
Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business
So… you’re thinking about hiring a marketing team to help promote your vacation rental management company. Great decision! When it comes to marketing your vacation rental management company, you have a lot of options to choose from. But now the question is, should you go with an agency, freelancer, or in-house team? Each has its […]
Vacation Rental Marketing Strategies During Recessions & Low Demand Seasons
The last 20 months of vacation rental demand may never occur again. It appears, for many markets, the bull run is over. Welcome to the new (no, like really new) normal. (Of vacation rental demand, that is). Folks much smarter than me are predicting that a possible recession, or even just a slow-down, is here […]
How To Respond To Bad Vacation Rental Guest Reviews
You are off to a great start as a vacation rental property manager. Your property listings are active and you’re welcoming guests to your inviting home with every bit the gusto that each guest deserves. Your digital welcome book is informative and helpful, and you are an impeccable representative of your fabulous destination. Your stewardship […]
Vacation Rental Branding: Building The Full Guest Experience
In this post, we’re talking about branding for vacation rentals. What it is, why it’s such a hot topic in vacation rental marketing, and how you can leverage a solid brand identity to reel in potential guests. Vacation rental branding is critical for long-term success, but building a brand isn’t a simple process. What is a […]
