Explore the best ways to run ads to maximize awareness and bookings for your vacation rentals.
Running paid search traffic gives us high-intent, but expensive traffic. Let’s make sure it’s profitable.
You’ve heard that retargeting can work well… but how do you decide how to slice up your website visitors? Let’s break it down.
Over the years, I’ve had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I’ve seen every mistake in the book (and made a few myself) on organizing your keywords, ad groups and campaigns. Setting up a very sound account structure […]
For me, getting a new client is exciting and fun — I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I start to work with a new client is gain access to their Google Analytics profile. Over the years, I’ve […]
Attracting branded searches for your vacation rental company or properties is a fantastic sign for your company. Growing your vacation rental business over time means that you will see more searches in Google for the names of both your company as well as your properties. Guests searching for your brand means that you will see […]
I was lucky enough to be featured on Heather Bayer’s Vacation Rental Success Podcast for a second time (first episode here). This time, we dove into paid advertising (Google AdWords, Facebook Ads & more) and how to perform detailed research on search terms. We covered the following topics in-depth. Google AdWords And How To Begin Targeting […]
VRBO and HomeAway want you to use instant online bookings – and now they’re putting their money into properties that support the “Book It Now” button. While searching today I discovered that VRBO is using Google AdWords to drive traffic to their various landing pages with a filter already applied: online bookable properties only. […]