When getting started with your vacation rental PPC marketing, it's often not long before you dive in and start to think of the best ways to generate traffic to your website. SEO takes time (especially … Read more about The Definitive Guide To Vacation Rental PPC Marketing
Visualizing Facebook & Google Retargeting Audiences
Getting started with display advertising on platforms like Facebook and Google can be intimidating, there's no doubt about it. With thousands (if not millions) of targeting combinations, how do you … Read more about Visualizing Facebook & Google Retargeting Audiences
PPC Account Structure Tips For Maximizing Leads
Over the years, I've had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I've seen every mistake in … Read more about PPC Account Structure Tips For Maximizing Leads
Google Analytics Goals For Accommodations Websites
For me, getting a new client is exciting and fun --- I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I … Read more about Google Analytics Goals For Accommodations Websites
The Inexpensive Advertising Tactic That Gets Bookings
Attracting branded searches for your vacation rental company or properties is a fantastic sign for your company. Growing your vacation rental business over time means that you will see more searches … Read more about The Inexpensive Advertising Tactic That Gets Bookings
Paid Advertising For Vacation Rentals: Vacation Rental Success Podcast
I was lucky enough to be featured on Heather Bayer's Vacation Rental Success Podcast for a second time (first episode here). This time, we dove into paid advertising (Google AdWords, Facebook Ads … Read more about Paid Advertising For Vacation Rentals: Vacation Rental Success Podcast