Short-term rental marketing is such a dynamic field and it’s always evolving. Vacation rental managers are always on the lookout for new and unique ways to stand out from the crowd in marketing their properties. Savvy property owners have discovered and are finding success by the use of mini-sites. As their name implies, these miniature […]
In the ever-evolving industry of digital marketing, staying ahead of the game is crucial for businesses, especially in super competitive industries like vacation rentals. If you’re looking to boost your online visibility, attract more guests, and outshine your competition, it’s time to explore the wonders of Branded PPC (Pay-Per-Click) Ads. In this guide, we’ll talk […]
Explore the best ways to run ads to maximize awareness and bookings for your vacation rentals.
Running paid search traffic gives us high-intent, but expensive traffic. Let’s make sure it’s profitable.
You’ve heard that retargeting can work well… but how do you decide how to slice up your website visitors? Let’s break it down.
Over the years, I’ve had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I’ve seen every mistake in the book (and made a few myself) on organizing your keywords, ad groups and campaigns. Setting up a very sound account structure […]
For me, getting a new client is exciting and fun — I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I start to work with a new client is gain access to their Google Analytics profile. Over the years, I’ve […]
Attracting branded searches for your vacation rental company or properties is a fantastic sign for your company. Growing your vacation rental business over time means that you will see more searches in Google for the names of both your company as well as your properties. Guests searching for your brand means that you will see […]