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Google Analytics 4: Tracking Setup For Vacation Rental Businesses

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If you’d like to listen to our full Google Analytics series on the podcast, check out these three episodes: On July 1, 2023, Google Analytics underwent a significant transformation, ushering in Google Analytics 4, abbreviated as GA4. This change marked a departure from Universal Analytics and introduced several new features and functionalities tailored to the […]

Google Analytics Goals For Accommodations Websites

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  For me, getting a new client is exciting and fun — I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I start to work with a new client is gain access to their Google Analytics profile. Over the years, I’ve […]

Your Analytics Data Probably Isn’t Accurate

In the world of online marketing, looking at numbers is data is about half of the job. Through the transition to digital marketing over less-trackable forms of media, business owners and marketing managers everywhere have become data-obsessed. At times, it’s easy to see why. Watching graphed lines, pivot tables, spider charts, real time visitor numbers […]

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