Top Vacation Rental Instagram Practices For More Bookings
Nowadays, most people have Instagram accounts. What is more, they typically check their feed (at least) once a day. So, why not use this to your advantage when marketing your vacation rental? After all, photos and pricing are the first things that potential guests look at when planning a trip.
Here are some of the best Instagram practices that are sure to help you to create interest in your vacation rentals and boost your bookings.
Getting The Picture(s)
Although practical photos of your bedrooms, bathrooms, kitchen, living areas, and amenities sound boring, they are necessary for your Instagram feed. To give these standard photos Instagram-worthy artistic flair, try the following:
● Photograph from different angles.
● Shoot a corner as opposed to a flat wall. This will add some dimensionality to your photos that will help make your pictures pop.
● Change some of your decor items, such as the placement of cushions and blankets, so that every photo does not look exactly the same. This way all your photos will still look fresh and new, even though you have photographed that room before.
That being said, the photos that you add to your Instagram account should go beyond simply showing off your property and its amenities. An effective Instagram marketing campaign also tries to capture the lifestyle that your property can offer. Plus, you have invested a lot of resources to make sure that your home is perfect right down to the last detail. So, be sure to include photos that pay attention to the details too! Here are some practical tips:
● Include a bestseller on the bedside table to convey that your place can offer them a tranquil escape from the rat race.
● If you have a book collection or herb garden, take photos of these details as they add to the personality of your space.
● If your property oozes rustic living, take a photo of a glass of red wine and some home-made bread and preserves. These touches help to show your followers that you put in extra effort to cater to their needs.
● Let the holidays and seasons guide you as well! Popular events like Halloween, New Year’s Eve and Saint Patrick’s Day are realInstagram-worthy events. Capitalize on these moments by staging your home for a few seasonal photos.
Videos are actually more effective than photos on Instagram. If you can, be sure to record a couple of videos too. Nowadays most smartphones have really good built-in cameras which means you don’t have much of an excuse not to add videos.
Another perk of using videos is that you can upload them to YouTube too. You can then create a backlink to yourInstagram account which will help you to grow your number of followers even further.
Tag, You’re It!
When it comes to adding tags, the more the merrier! After all, tags help potential guests to find your vacation rental on Instagram.
The secret is not to include any tags in your main paragraph as it can divert your potential guests’ attention from the main attraction – your place. Therefore, only add your hashtags after your comment. In addition to using the different vacation rental platforms, other popular hashtags for yourInstagram comments include the name of your place and the type of style such as art deco, minimalism, etc.
Considering adding area and regional hashtags too like #golfgetaway, #waltdisneyworld, #oceanfront, #skiresort or others that are popular where your vacation rentals are.
You should also tag suppliers and influencers in the vacation rental industry. You can, for instance, mention where you purchased a specific accessory or furniture piece. Who knows? The designer might just return the favour and share yourInstagram photos or videos with others who in turn might market your rental to their followers!
Localize Your Content
Remember that guests are there to visit your area. Whether it is for business or pleasure, the chances are good that they will spend most of their time exploring. So, make sure that you also post about interesting activities and places in your neighborhood. It does not have to be anything elaborate – a photo of a lunch at a local restaurant can let them experience the taste of things to come…
In fact, you should focus more on places of interest in your area than your property itself. For every four photos that you post of your place and its amenities, you should post six photos of your area and neighborhood.
You can even turn this into a video by posting a story tour of your city to your Instagram account. Not only is this a great way to show off your city, but your potential guests also see that you boast an in-depth knowledge of the latest travel trends, and that you are quite literally willing to walk the extra mile for them.
Ask Your Guests to Follow You
At times the best approach is the simplest one! Why not simply ask your guests to follow you on Instagram and like your content?
Then, ask your guests to post their own pictures of your place on Instagram. Content generated by guests is, in fact, more effective than the content that you have created for your Instagram account as it helps to represent your vacation rental in a much more authentic manner.
You can, for example, create a hashtag campaign that will motivate your guests to post photos of your place while they are enjoying their stay. This will add priceless special nuances! If you find that guests are reluctant to share their posts, you can tie your hashtag campaign to a giveaway or competition.
Asking your guests to follow you is also a great way to welcome back returning guests. Once your guests have followed you, they will see all your new content, motivating them to book their next stay.
Last Few Thoughts to Ponder
Instagram can be a very effective tool to get more traffic to your listings and ultimately more bookings. With every post, you can grow your number of followers. Ideally, you want to publish a new post at least once a week, preferably every week on the same day. Though, do not just post for posting’s sake – your videos and photos must remain original.
At the end of the day, in order to be successful in the hospitality industry, you need to show your guests that you truly care. Let this guide you when you write your comments and, equally important, respond to your followers’ comments.