Podcast: Breaking Down The Way The “Guest Booking Journey” Actually Works In 2025… (Part 1 & Part 2)
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Understand the Full Funnel—But Start at the Top: You can’t fix bookings if you don’t understand the whole journey. It starts long before someone clicks “Book Now.” Guests go from inspiration to awareness, to exploration, to decision—and it’s your job […]
Podcast: When To Use A Content Creator vs An Influencer To Grow Your Social Media Reach
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Understand the Core Difference: An influencer brings reach and audience through their own platform. A content creator brings high-quality production skills and creates content for your brand, not necessarily for their own following. You’re paying one for exposure, the other […]
Podcast: Building Prompts For Better Responses From AI Tools
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Start with the End in Mind: Begin each prompt by clearly stating the exact output you want. Whether it’s a blog post, email, ad copy, or a list of property features, clarity here will help the AI deliver something truly […]
Vacasa Net Unit Growth Tracker [Updated April 2025]
Vacasa is a vacation rental management company based in Portland, Oregon. Founded in 2009, the company provides property management services for vacation rental owners, as well as a platform for guests to book properties for their vacations. Vacasa is the only public company (in the USA) that focuses specifically on vacation rental management, and many […]
Podcast: Building The Reputation Of Your Vacation Rental Business With The Right Reviews
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Reviews Are Essential to Your Vacation Rental Business: Reviews are a key factor in how guests choose their accommodations. Studies show that between 60-80% of travelers check reviews before booking, making them a critical part of your marketing strategy. Guests […]
Podcast: How To Build Trust For Guests To Want To Book On Your Vacation Rental Website
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways First impressions matter, and your website’s design plays a crucial role in building trust with potential guests: A polished, professional-looking site with high-quality photos, modern fonts, and an intuitive layout instantly reassures visitors that your business is legitimate. Avoid outdated […]
The Best Strategies for Effective Vacation Rental Content Marketing
Standing out in the competitive vacation rental market isn’t just about having a beautiful property — it’s about telling your property’s unique story through strategic content marketing. In today’s digital landscape, effective content can be the difference between high occupancy rates and empty calendars. When you develop a comprehensive content marketing strategy for your vacation […]
Podcast: LLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Google is NOT Dead – It’s Still the Dominant Traffic Source: Despite claims that AI-driven search will replace Google, data shows that Google remains the most visited website in the world and continues to drive the majority of vacation rental […]
