Podcast: Can We Build A Marketing Strategy With Just AI?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways AI as a Research Assistant: Comparative Analysis of AI Tools: AI’s Role in Vacation Rental Marketing: AI excels at automating first drafts, summarizing data, and generating ideas. It reduces the time spent on repetitive tasks, like drafting direct mail campaigns […]
Vacasa Net Unit Growth Tracker [Updated January 2025]
Vacasa is a vacation rental management company based in Portland, Oregon. Founded in 2009, the company provides property management services for vacation rental owners, as well as a platform for guests to book properties for their vacations. Vacasa is the only public company (in the USA) that focuses specifically on vacation rental management, and many […]
Podcast: Revisiting Google Vacation Rentals For 2025 – How Is This Going For Google?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Google Vacation Rentals Has Failed to Gain Traction: Despite launching in 2019, Google Vacation Rentals has not meaningfully impacted the industry. The platform lacks widespread adoption, with minimal support and integration challenges for property managers. Integration Remains a Significant Barrier: […]
Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings
Video Recording Slides Key Takeaways From This Presentation 1. Consumer Psychology and Perception 2. The Booking Journey is Non-Linear 3. Nine Key Elements of a Property Detail Page 4. Practical Tips for Improved Conversion 5. Transparency and Trust 6. Differentiation Through Details 7. Optimize for Speed and Clarity 8. Leverage Reviews and Social Proof Summary […]
Podcast: Branded Stays & Lessons and Strategies from Hotels to Vacation Rentals
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways The Hotel Industry’s Branding Strategy is Unmatched: Hotels like Marriott and Hilton use multi-tiered branding to target diverse customer segments, offering luxury, mid-level, and budget options. This consistent branding ensures clear customer expectations and loyalty across their entire portfolio. Vacation […]
Webinar: Maximize Your Non-Rental Revenue To Maximize Your Vacation Rental Company
Watch The Webinar Key Takeaways The Untapped Potential of Non-Rental Revenue Benefits of Non-Rental Revenue Initiatives Strategic Approaches to Upsells Leveraging Non-Rental Revenue to Enhance Marketing Upselling Best Practices The Bigger Picture: Elevating the Vacation Rental Experience About The Speakers Conrad O’Connell Conrad O’Connell has been a thought leader in the vacation and short-term rental […]
Podcast: Building a Marketing Calendar for Your Vacation Rental Business for 2025
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Plan with Flexibility and Clarity: Develop an annual marketing plan, but allow room for adjustments. Focus on broader goals for the year while detailing campaigns 90 days at a time. Avoid over-planning specifics for months far into the future—things will […]
Podcast: Direct Response vs Brand-Only Marketing: What’s The BEST For Building Your Vacation Rental Company?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Both Strategies Have Merit – Balance is Key: Direct response marketing delivers measurable results quickly, while brand marketing creates long-term recognition and loyalty. A balanced approach allows you to benefit from both strategies. Lean too heavily in either direction, and […]
