Podcast: Revisiting Meta Ads vs Google Ads
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways You Still Need to Be on Google and Meta: Both platforms continue to be where the eyeballs are. Despite emerging tech like AI and LLMs, Google and Meta remain the top-performing ad platforms for most vacation rental companies. You need […]
Podcast: Can You Really Compete With Airbnb? Nope…
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways You’re Not Competing with Airbnb, and That’s the Point: Airbnb is a global marketplace; you’re a focused business. Their $1B+ budget and six-million-listing footprint shouldn’t scare you off. You’re not trying to beat Airbnb; you’re trying to fill your 10, […]
How to Build a Marketing Budget for Your Vacation Rental Company That Actually Works
Your vacation rental company’s long term success hinges on one critical decision: how much you invest in marketing and where you spend those dollars. Too many property management companies treat marketing as an afterthought or throw money at random advertising without a clear strategy. This scattered approach leaves you wondering why bookings aren’t growing and […]
Podcast: Is Creating Content Even Worth It Anymore? A Debate
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Content Still Matters, But Its Role Has Changed: You’re no longer just creating blogs to rank on Google. Search behavior is shifting, especially with AI overviews cutting traffic to content pages. But content still plays a critical role in brand […]
BuildUp Bookings Is Now An Official Hostaway Partner
BuildUp Bookings has officially joined the Hostaway Marketplace, establishing a new partnership in the vacation rental industry. This partnership combines BuildUp Bookings’ digital marketing agency services with Hostaway’s property management platform to deliver a better solution for property managers. Effective immediately, property managers can access BuildUp Bookings’ digital marketing capabilities directly through the Hostaway Marketplace, […]
Podcast: SEO, AEO, GEO, Oh My! What’s The New Search Trend In Vacation Rental Marketing?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways You don’t need a brand-new playbook, just a sharper one: The core principles of SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) are nearly identical. They all revolve around creating helpful, relevant, and crawlable content. […]
Podcast: Last Minute Marketing Tips To Boost Summer Occupancy
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Understand the Shrinking Booking Window: The timeline for guest bookings has significantly decreased. Bookings that used to come in 90+ days out are now happening as close as 7–30 days before arrival. You need to adapt your marketing and operations […]
Podcast: Photo & Video Assets: What Do You Need To Succeed?
Listen to the podcast episode Or listen now on Apple iTunes or Spotify. Key Takeaways Great Visuals Aren’t Optional, They’re Foundational: Your photography and videography are the first impression you make. If your assets are outdated, cluttered, overly edited, or missing altogether, guests won’t convert, no matter how nice the property actually is. You Can’t […]