Since the introduction of popular listing sites HomeAway, VRBO, Flipkey, Airbnb and many others, more listing sites have been founded, funded and built.
Some listing sites sell you on claims of sky-high traffic and lead generation numbers, only for owners and property managers to signup and receive zero real bookings/leads from the platform.
While very few of these platforms are going to be completely transparent about their traffic and lead volume, it’s generally possible to estimate the rough number of website visitors to a given website using third-party analytics tools. Assuming that the average listing site converts website visitors from a 1% – 5% range, this will help validate the number of leads that may be generated from any given listing site.
Disclaimer: the chart below is 100% estimated traffic. Actual traffic may vary (in some cases by large amounts particularly with websites under 10,000 visitors per month). Data sources: SimilarWeb, Semrush, Ahrefs.
Listing Site Website Traffic Data
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Website Traffic: Uses SimilarWeb data to estimate the total number of monthly website visitors to this website over the past month.
Number Of Listings: When possible, a public number of listings will be updated once per month. In the case of the large listing sites we have to rely on their PR and reports.
Indexed Keywords: Uses Ahrefs/Semrush data to show the number of keywords ranking in the top 100 Google search results. In general, the more keywords a website ranks highly for in Google, the more targeted traffic they can drive to vacation rental owners & managers.
Date Launched: When possible, uses the website’s own ‘about’ page to show the date of the website launch.
Mistake? Error? Omission? Email me email@example.com for comments.
Data sources: SimilarWeb, Semrush, Ahrefs.