Here at 91 Digital, we often encounter business owners who have a “one-track” mindset during their first discovery calls.
They may contact us and a few other agencies looking for just SEO, PPC management or content marketing. But, during the course of our initial look over the client, we’ll find another avenue in their digital marketing stack where they could also see results. It’s often the case that some industries just have better success with a PPC strategy over a long term SEO one, or vice-versa. That’s why it’s so important that you work with digital marketing professionals who are looking to grow your business as a whole. You don’t want just the “SEO Guy/Gal” on your team: you want a digital strategist.
To better explain what we mean, we created the infographic to show you the pros and cons of different avenues or digital marketing platforms. SEO, PPC, Email and Social Media were the topics here (but we do a lot more) just for the sake of keeping the information easy to follow. Keep in mind the strengths of each of these various platforms when you’re thinking of your digital strategy.
Usually, a careful analysis of how to best use these channels provides the best results.
Want to share this infographic? I’m going to pull a bold move in the SEO strategy echo chamber: feel free to, and please include a link back to this post or http://91Digital.net.
