Vacation Rental Marketing Strategies During Recessions & Low Demand Seasons
The last 20 months of vacation rental demand may never occur again. It appears, for many markets, the bull run is over. Welcome to the new (no, like really new) normal. (Of vacation rental demand, that is). Folks much smarter than me are predicting that a possible recession, or even just a slow-down, is here […]
How To Respond To Bad Vacation Rental Guest Reviews
You are off to a great start as a vacation rental property manager. Your property listings are active and you’re welcoming guests to your inviting home with every bit the gusto that each guest deserves. Your digital welcome book is informative and helpful, and you are an impeccable representative of your fabulous destination. Your stewardship […]
Saving On Taxes: Simple Tips For Property Owners
We’re not tax professionals, speak to your CPA for advice for your situation. – Conrad O’Connell Running a successful vacation rental business can be rewarding and financially beneficial. Everyone loves to watch the profits come in, but remember the IRS is watching as well. If you rent out a room, house, apartment, or condo for […]
Website Pillars For Converting Traffic Into Bookings
Missing just one website conversion pillar could cause any website to drive no inquiries – don’t make an easy-to-see mistake!
Discounting Strategies That Net More Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, friendly guests pay full price and you fill your rentals months in advance. We, of course, don’t live in a perfect world. There may be times where […]
What Would It Take To Unseat A Large Listing Site?
About once a month, I get an email from the contact page on this very website that has this rough outline: I’m upset that HomeAway/VRBO/Flipkey changed their rules. I wish things could go back to the way they used to be. Why isn’t there another listing site? Someone could make buckets of cash if they […]
Should You Use Live Chat On Your Website?
As part of my client work, it’s common that I deal with software recommendations for best results. By far, one of the most common questions that I get is asking about live chat software: how to use it, what tool to pick and if it’s an effective tool for generating bookings. Like many answers […]
Why Large Listings Sites Are Vacation Rental Sharecropping
Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr. In some ways, they’re great. Homeaway, VRBO and Flipkey have likely made you a lot of money. Sure, you’ve paid for it – but it’s […]
