Not a newsflash: It's very easy to make a website. With inexpensive tools like Squarespace, Wix, WordPress.com and dozens of other platforms, $30 and two hours can net you a fully operating website … Read more about Website Pillars For Converting Traffic Into Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, … Read more about Discounting Strategies That Net More Bookings
About once a month, I get an email from the contact page on this very website that has this rough outline: I'm upset that HomeAway/VRBO/Flipkey changed their rules. I wish things could go back … Read more about What Would It Take To Unseat A Large Listing Site?
As part of my client work, it's common that I deal with software recommendations for best results. By far, one of the most common questions that I get is asking about live chat software: how … Read more about Should You Use Live Chat On Your Website?
Full disclosure: I got this post idea from Sonia Simone of Copyblogger. But, it applies to this situation in a different way. The term is originally from Nick Carr. In some ways, … Read more about Why Large Listings Sites Are Vacation Rental Sharecropping
I actually have a marketing degree. Shocking, I know. And, believe or not, my four years taught me very little about real-world marketing concepts. It taught me literally zero things about digital … Read more about The Most Common Marketing Mistake Struggling Companies Make