Grey Is The New Black With This New Google Test

Spotted today by yours truly, Google is also testing swapping out the bold black test with grey fonts instead.

Google card test + combined with `grey` fonts for the normally bolded black text. pic.twitter.com/BRnKRE9HBr
— Conrad O'Connell (@conradoconnell) September 23, 2016

In addition to this grey font test, I continue to see the Google “Card” test as well — signaling that perhaps this will be similar to the new SERP layout. I predicted that by September 30th this new layout will be live. Let’s see if I am right.