Today I spotted new icons showing in search for different features of a hotel like free Wifi and free breakfast. I have never seen these style icons before in any Google search nor have I seen any additional information in these boxes before. It appears that Google is increasing the use of these “resort boxes”, which have wrecked havoc for many of my clients’ organic search traffic (even if they still rank #1 organically).

Have you seen anything similar? I’d love to hear about on Twitter.

icons google hotel

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