The vacation rental industry is one that is always evolving. The growth of the industry has demanded new techniques, strategies, and tools for optimal performance in an increasingly competitive field. What may work today may not work as well tomorrow. What appeals to one type of guest may fall flat with another. And, by the way… how do you overcome the pitfalls of the low-season?
Running a successful vacation rental business is more than just buying a house and putting a sign on the road. Of course, you know that. No doubt, you’ve put plenty of thought into making that house (or condo, or townhome, or yurt) feel like a home. Everything from location to layout, and furniture to decor surely crossed your mind when you began this adventure, and you know the journey doesn’t end there.
If you build it,
Yes – and no! Not if they don’t know about it! Travelers are looking and booking 24 hours a day, 7 days per week – even on weekends and holidays. We haven’t been a 9-5 society on banker’s holidays in quite some time now. When it comes to vacation homes, there are numerous websites, Facebook groups, trending hashtags, and more that are promoting homes of all types, from all destinations, to a global audience all day and night… and more are springing up all the time. Even if you know where to begin… where does it end? And – how do you keep up with it? After all, no one likes to be the last arrival at the dinner table, do they?
At BuildUp Bookings, curiosity drives our vision. We’re curious about the industry, and the destinations that shape it. We keep up with the business and of the industry, as well as the leisure side. In other words – we stay informed on the trends and changes in the vacation rental market, and we know what motivates travelers to do what they do, where they do it. We also know how important your investment and your business are to you. With all of this in mind, we have created a strategy to help vacation home owners improve their rental results in a variety of ways. We would love to share what we’ve learned with you to:
- Receive more direct bookings
- Drive more traffic to your own website for those direct bookings
- Design an email marketing plan for promotional purposes, or for automated guest communications at designated “touch points” in the travel process (pre-arrival and post-departure, for example).
- Increase your bookings
- Integrate a successful social media strategy to increase awareness and interest in your vacation rental(s), and as a result, increase the traffic to your website
Now we can help
Our team has years of experience in digital marketing and the accommodations industry. We have a keen understanding of what makes both tick in unison, and we’re happy to share our expertise with you. We are available to work with you on your terms, in the manner that you are most comfortable with, through live web conference sessions via Zoom, in-person coaching, and regular communication in the form of reports and instant messaging capabilities.