Discounting Strategies That Net More Bookings
In a perfect world, advertising your vacation rental properties or other private accommodations would work flawlessly. Advertisements would be run on your own website and listing sites, friendly guests pay full price and you fill your rentals months in advance. We, of course, don’t live in a perfect world. There may be times where […]
PPC Account Structure Tips For Maximizing Leads
Over the years, I’ve had the pleasure of auditing nearly a hundred PPC accounts (the majority are Google AdWords plus a handful of Bing Ads accounts). During that timeframe, I’ve seen every mistake in the book (and made a few myself) on organizing your keywords, ad groups and campaigns. Setting up a very sound account structure […]
Using Facebook Lead Ads To Get More Inquiries & Bookings
Starting a Facebook Ad campaign seems simple enough: pick your objective, targeting and create an ad. However, once you begin the process it is easy to see how quickly you can get overwhelmed doing what seems like a simple enough marketing tactic. Covering Facebook Ads in-depth for vacation rental managers could probably be a ten-part series, […]
Recapping The 2017 Vacation Rental Success Summit
As someone who has worked closely in the vacation rental industry for the past few years, I’ve started to keep a close eye on trends: where VRMs look for insight, direction and growth tips. Ever since working with my first client, my online research around VR marketing has often landed in just a few places: Vacation […]
Google Analytics Goals For Accommodations Websites
For me, getting a new client is exciting and fun — I get to learn about a new destination, setup brand-new marketing campaigns and improve results. One of the very first things I do when I start to work with a new client is gain access to their Google Analytics profile. Over the years, I’ve […]
Facebook Posting Tips For Vacation Rental Companies That Double Engagement
While I’ve covered Facebook Ads a few times on this blog and a few others too, we’ve never talked too much about Facebook’s organic reach. It’s true that over time, Facebook does seem to bias their algorithm towards showing fewer and fewer Business Page posts. However, organic reach is far from gone. Today, vacation rental managers, hotels […]
The Inexpensive Advertising Tactic That Gets Bookings
Attracting branded searches for your vacation rental company or properties is a fantastic sign for your company. Growing your vacation rental business over time means that you will see more searches in Google for the names of both your company as well as your properties. Guests searching for your brand means that you will see […]
A Website Redesign Framework To Boost Bookings
Redesigning the website for your vacation rental management , resort or bed & breakfast can be overwhelming, exiting and time consuming. Working agency-side for over three years, I know what it is like to be involved in a custom website redesign to launch a brand new site. While the right team and the right communication […]
