The Direct Booking Hierarchy Of Needs
In 1943, Abraham Maslow penned “A Theory of Human Motivation”, attempting to break down and understand how and why humans grew and flourished. His revolutionary framework Maslow’s hierarchy of needs became the first psychology concept that every high school student would learn for the next 75 years (and beyond). This same basic theory works with […]
9 Reasons Pinterest Should Be a Part of Your Marketing Plan
The post is a guest post written by Rana Hill. Pinterest is in serious growth mode! Recently it’s been in the news for becoming a publicly-traded company, but Pinterest is also hitting the radar of many businesses as an impactful marketing tool to drive website traffic. If you’re in the camp that thinks Pinterest is […]
Getting Started With Instagram: Tips For Your Vacation Rental Business
This is a guest blog post from Inna Shevchenko, Director of Marketing at iGMS. Thanks for sharing, Inna! Top Vacation Rental Instagram Practices For More Bookings Nowadays, most people have Instagram accounts. What’s more, they typically check their feed (at least) once a day. So, if this social media platform is not part of your […]
Website Pillars For Converting Traffic Into Bookings
Missing just one website conversion pillar could cause any website to drive no inquiries – don’t make an easy-to-see mistake!
The Top Google Analytics Reports For Your Accommodations Business
There’s too many reports in Google Analytics: here are the ones that matter.
The Definitive Guide To Vacation Rental PPC Marketing
Running paid search traffic gives us high-intent, but expensive traffic. Let’s make sure it’s profitable.
Visualizing Facebook & Google Retargeting Audiences
You’ve heard that retargeting can work well… but how do you decide how to slice up your website visitors? Let’s break it down.
Do Listing Sites Control Organic Search?
It’s often said the biggest brands dominate: let’s analyze 100 of the top markets to show the truth.
