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How To Use Guest Personas In Your Vacation Rental Marketing

personas for guests 1

It’s the oft repeated rule of marketing: know your customer (guest).  For the vacation rental & resort/hotel clients we work with, it’s common that they skip this part of the marketing research process. After all, what is an outside consultant going to tell me about my own guests? Put simply: guest personas. What is a […]

Saving On Taxes: Simple Tips For Property Owners

vacation rental tax tips

We’re not tax professionals, speak to your CPA for advice for your situation. – Conrad O’Connell Running a successful vacation rental business can be rewarding and financially beneficial. Everyone loves to watch the profits come in, but remember the IRS is watching as well. If you rent out a room, house, apartment, or condo for […]

Vacation Rental Market Search Demand: Summer 2020 Data Study

lake tahoe

As the pandemic has unfolded over the last six months, search volume on Google has been an indicator of how quickly demand can raise and fall. At BuildUp Bookings we’ve been monitoring our clients search trends and matching this up with booking trends. The data is quite similar. When search volume rises, booking interest rises […]

Google Vacation Rental Listings Explained

google vacation rentals building long lasting

As a vacation rental owner or manager, securing a prominent placement in search engines like Google is critical for long-term success. Between paid ads, local pack placements, and organic search results, keeping up with the latest and greatest tactics can be a challenge. Google is constantly optimizing the search user experience, and that sometimes includes […]

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